{"id":324,"date":"2013-10-04T10:19:57","date_gmt":"2013-10-04T08:19:57","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=324"},"modified":"2019-04-01T10:51:17","modified_gmt":"2019-04-01T08:51:17","slug":"neuartige-einkaufserlebnisse","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/de\/neuartige-einkaufserlebnisse\/","title":{"rendered":"Neuartige Einkaufserlebnisse"},"content":{"rendered":"

Die SAP<\/span> plant, die flexiblen Multikanal-L\u00f6sungen<\/span> von Hybris<\/span> mit den hauseigenen L\u00f6sungen<\/span> wie Hana<\/span>, Cloud- und mobilen Anwendungen zu kombinieren. So sollen Kundenbed\u00fcrfnisse noch besser ermittelt werden.<\/p>\n

\u201eMit der E-Commerce<\/span>-Plattform\u2028von Hybris<\/span> m\u00f6chten wir Unternehmen dabei unterst\u00fctzen, die N\u00e4he zu ihren Kunden<\/span> in Echtzeit und \u00fcber alle Endger\u00e4te, Kan\u00e4le und Interaktionspunkte hinweg zu optimieren\u201c<\/em><\/p>

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erkl\u00e4rten Bill McDermott<\/span> und Jim Hagemann Snabe<\/span>, Vorstandssprecher der SAP<\/span>.<\/p>\n

Laut einer globalen Umfrage von Bloomberg Businessweek Research Services (BBRS) glauben F\u00fchrungskr\u00e4fte, dass Kunden <\/span>\u201eein kontextbezogenes und personalisiertes Kauferlebnis geboten werden m\u00fcsse, das um Echtzeitinformationen erg\u00e4nzt wird und \u00fcber alle Kan\u00e4le einheitlich gestaltet ist.\u201c<\/p>\n

Die Hybris Commerce Suite ist eine offene und erweiterbare Multikanal-Plattform mit neuem Produkt Content Management und einheitlichen E-Commerce<\/span>-Prozessen, die Unternehmen eine konsolidierte \u00dcbersicht \u00fcber Kunden<\/span>, Produkte und Bestellungen erm\u00f6glichen.<\/p>\n

\u201eWir setzen Software von Hybris und SAP ein und profitieren von ihren Technologien, um differenzierte Kundeninteraktionen bieten zu k\u00f6nnen\u201c<\/em><\/p>\n

sagte Sven Blumenstiel, CIO<\/span> von Sonova<\/span>.<\/p>\n

\u201eKunden<\/span> erwarten ein Kauferlebnis, das unabh\u00e4ngig vom Vertriebskanal ist. Und die Anforderungen wachsen stetig\u201c<\/em><\/p>\n

betonte Ole Vogt, Senior Product Manager, Interactive Marketing<\/span> von Phonak<\/span>.<\/p>\n

\u201eWir rechnen damit, dass Hybris und SAP gemeinsam die Innovationen hervorbringen werden, um in Zukunft Marktanteile hinzuzugewinnen.\u201c<\/em><\/p>\n

Hybris<\/span> wird als eigenst\u00e4ndige Gesch\u00e4ftseinheit<\/span> unter dem bestehenden Management weitergef\u00fchrt und den Namen \u201eHybris<\/span>, ein Unternehmen der SAP<\/span>\u201c f\u00fchren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Die \u00dcbernahme von Hybris, einem Schweizer Anbieter von E-Commerce-Technologie, durch die SAP ist abgeschlossen. Der Konzern investiert damit in die Zukunft des Kundenmanagements. Das Ziel ist, ein kontextbezogenes und einheitliches Einkaufserlebnis \u00fcber alle Interaktionspunkte hinweg anzubieten.<\/p>\n","protected":false},"author":38,"featured_media":488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[6,1480],"tags":[187,39,65,228,9551,236],"coauthors":[19920],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag1310","tag-bill-mcdermott","tag-cloud","tag-hana","tag-hybris","tag-jim-hagemann-snabe","tag-sap"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",400,267,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-768x512.jpg",768,512,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-100x67.jpg",100,67,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-480x320.jpg",480,320,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-640x427.jpg",640,427,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-720x480.jpg",720,480,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-960x640.jpg",960,640,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die \u00dcbernahme von Hybris, einem Schweizer Anbieter von E-Commerce-Technologie, durch die SAP ist abgeschlossen. Der Konzern investiert damit in die Zukunft des Kundenmanagements. Das Ziel ist, ein kontextbezogenes und einheitliches Einkaufserlebnis \u00fcber alle Interaktionspunkte hinweg anzubieten.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 13-10<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/tags?post=324"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/de\/wp-json\/wp\/v2\/coauthors?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}