{"id":4572,"date":"2016-12-20T14:32:06","date_gmt":"2016-12-20T13:32:06","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?page_id=4572"},"modified":"2022-02-06T00:15:00","modified_gmt":"2022-02-05T23:15:00","slug":"social-media","status":"publish","type":"page","link":"https:\/\/e3magpmp.greatsolution.dev\/en\/buchtipps\/social-media\/","title":{"rendered":"Book tips - Social Media"},"content":{"rendered":"
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Social media<\/h2>\n\n\n\n
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Are you also followed and looking for more followers? Do you have a hundred friends and think that's far too few? A study by Singapore Management University concludes that the more social connections a person has, the higher the perceived happiness. With one significant exception: this is not true for particularly intelligent people. In fact, it's the other way around. Whether it is the same with private happiness in social networks remains to be seen. But more than ten years after the founding of Facebook and Twitter, it's worth taking a closer look at the topic of social media outside of private use. In this issue's book tips, we introduce you to books that will help managers of medium-sized companies in particular to develop a strategy that suits their company.<\/p>\n\n\n\n

\"I have developed a rule of thumb for hiring people who work directly for me: I only hire the person if I would also work for them.... \" -Mark Zuckerberg<\/span><\/h4>\n\n\n\n

Source: E-3 Magazine - Issue October 2016<\/span><\/p>

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Social media marketing as a management issue<\/h4>\n\n\n\n

This volume in the Springer-Chefsache series shows readers how to make the most of the opportunities offered by social networks for their companies. Society is changing, generations are colliding. It's time for new marketing that appeals to future customers, the young generation, and helps a company achieve a positive image with this target group. The most important social media platforms are presented, strategies are explained, methods of measuring success are described and the avoidance of mistakes in dealing with social media is highlighted.<\/p>\n\n\n\n