{"id":2146,"date":"2016-12-02T20:00:49","date_gmt":"2016-12-02T19:00:49","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=2146"},"modified":"2022-02-06T14:40:58","modified_gmt":"2022-02-06T13:40:58","slug":"digital-aunt-emma-store-goes","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/en\/digital-aunt-emma-store-goes\/","title":{"rendered":"Digital corner store - is that possible?"},"content":{"rendered":"

As consolation for the lack of an answer, Aunt Emma would have handed a sweet over the counter.<\/p>\n

And yet. When it comes to finding a metaphor for optimal customer loyalty and orientation, the comparison with the good old corner shop is apt.Store<\/span> the bull's-eye: a small, clearly arranged Business<\/span>, led by someone who understands the preferences of his Customers<\/span> knows exactly and therefore responds individually to their wishes.<\/p>

\"\"<\/a><\/div>
\"\"<\/a><\/div>
\"\"<\/a><\/div>\n

And should be the Customers<\/span> once something is not to their liking, solutions are found quickly and easily to make them happy again.<\/p>\n

Today's market landscape, on the other hand, is unfortunately anything but clear. Competition reigns in the smallest niches.<\/p>\n

Thanks to rating portals, today's consumers are well informed before they make decisions. He has the choice of where to buy a desired product - in which stationary retailer or which online shop.Store<\/span>.<\/p>\n

It is taken for granted that people can purchase products at any time and from any end device, and that they can get answers to their questions at any time.<\/p>\n

At B2B<\/span>-To date, these standards have not quite caught on in the market. This is partly because the requirements there are different, for example with regard to quick order forms, self-services or configurations.<\/p>\n

What has arrived, however, is the astonishment of employees who have been paid for their Company<\/span> want to place high-volume orders and contracts: Why do I get Zalando<\/span> a better service if I only order a pair of shoes?<\/p>\n

For example, if the website says something different than the service hotline, this causes irritation and the Customer<\/span> will not hold back from announcing them on social media.<\/p>\n

And we all know the phenomenon of retargeting. For weeks, banner ads follow us around the web for products that we have long since bought or decided against.<\/p>\n

Company<\/span> try to guess interests based on statistics. Very few know their Customers<\/span> but really.<\/p>\n

What Company<\/span> - also in the B2B<\/span>-market - is a digital implementation of the corner shop principle.<\/p>\n

It consists of<\/p>\n

    \n
  1. a convenient shopping experience<\/li>\n
  2. consistent communication<\/li>\n
  3. a good knowledge of customers<\/li>\n
  4. a personal address<\/li>\n
  5. an excellent service.<\/li>\n<\/ol>\n

    Aunt Emma's conversion rate<\/h2>\n

    From the outside, a solution to this, such as. Hubris<\/span>, first of all actually only a Store<\/span>.<\/p>\n

    The webshop is, firstly, user-friendly and usable on all devices. It is available in different languages and can handle different currencies and payment methods.<\/p>\n

    Secondly, a suitable solution uses product information directly from the ERP, including variants and customization options, so that communication is always correct and up-to-date on all channels.<\/p>\n

    Third, it helps from the beginning, Customers<\/span> better understand and respond to their needs, including by capturing browsing events and postings on social networks.<\/p>\n

    Fourth, these data can be used to determine the Store<\/span> dynamically personalize and retailers can use mailings to present customized products and promotions.<\/p>\n

    And fifth, they make it Customers<\/span> as possible to fulfill their wishes - in the best case simply by pressing a button, as with the much-discussed Dash button.<\/p>\n

    As a result of the introduction of such solutions we always observe a significant increase in the Conversion Rate<\/span>.<\/p>\n

    Aunt Emma, one more question: How high is your Conversion Rate<\/span>? Ah, another fruit candy. Thank you. I will be happy to come back. I still have some questions and from you can learn.<\/p>\n

    \"https:\/\/e3magpmp.greatsolution.dev\/partners\/itelligence-ag\/\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    If you had asked the proverbial Aunt Emma in her store how she accompanies the customer journey of her customers, she would probably have shaken her head in amazement.<\/p>","protected":false},"author":66,"featured_media":2445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[19,7,740],"tags":[669,668,795],"coauthors":[22182],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b2c-kolumne","category-meinung","category-mag1612","tag-b2b2c","tag-customer-journey","tag-kunden"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",400,173,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-768x332.jpg",768,332,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-100x43.jpg",100,43,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-480x207.jpg",480,207,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-640x276.jpg",640,276,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-720x311.jpg",720,311,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

    H\u00e4tte man die sprichw\u00f6rtliche Tante Emma in ihrem Laden gefragt, wie sie die Customer Journey ihrer Kunden begleitet, h\u00e4tte sie wohl verwundert den Kopf gesch\u00fcttelt.<\/p>\n","category_list_v2":"B2B2C-Kolumne<\/a>, Die Meinung der SAP-Community<\/a>, MAG 16-12<\/a>","author_info_v2":{"name":"Achim Beckmann, Itelligence","url":"https:\/\/e3magpmp.greatsolution.dev\/en\/author\/achim-beckmann\/"},"comments_num_v2":"0 comments","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/media\/2445"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/tags?post=2146"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/en\/wp-json\/wp\/v2\/coauthors?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}