{"id":67189,"date":"2020-07-20T11:25:00","date_gmt":"2020-07-20T09:25:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=67189"},"modified":"2024-01-19T14:48:37","modified_gmt":"2024-01-19T13:48:37","slug":"osram-transforms-traditional-b2b-sales-strategy-with-seeburger","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/en\/osram-transforms-traditional-b2b-sales-strategy-with-seeburger\/","title":{"rendered":"Osram Transforms Traditional B2B Sales Strategy With Seeburger"},"content":{"rendered":"<p>Looking back on a proud, 110-year long history, Osram is market leader in automotive lighting with a focus on semiconductor-based technologies. The company is currently transitioning from a B2B component provider - meaning established products with long lifecycles and long-term customer relationships - to a project and solution business, which entails a permanently changing product portfolio focusing on ever-new customer relationships based on detailed market data. To overcome the challenges posed by this digital transformation, Osram enlisted the help of Seeburger.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-5829111 ugb-button--design-fullwidth ugb-main-block\" id=\"\"><style>.ugb-5829111 .ugb-button1{background-color:#8c0000}.ugb-5829111 .ugb-button1 .ugb-button--inner,.ugb-5829111 .ugb-button1 svg{color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-large\" href=\"https:\/\/e3zine.com\/osram-transforms-traditional-b2b-sales-strategy-with-seeburger\" rel=\"noopener\" target=\"_blank\"><span class=\"ugb-button--inner\"><strong>Read the full story on e3zine.com<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Digital transformation is important in every area of business, and sales and distribution is no exception - which is why Osram has decided to undertake a next-gen sales project.<\/p>","protected":false},"author":2104,"featured_media":67190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2,37870,161],"tags":[350,4298],"coauthors":[37795],"class_list":["post-67189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-e3zine-com","category-szene","tag-b2b","tag-seeburger"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Digital transformation is important in every area of business, and sales and distribution is no exception \u2013 which is why Osram has decided to undertake a next-gen sales project.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/category\/sapanopticon\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/category\/e3zine-com\/\" rel=\"category tag\">e3zine.com<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/category\/scene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"Oliver Rupprecht, Osram","url":"https:\/\/e3magpmp.greatsolution.dev\/en\/author\/oliver-rupprecht\/"},"comments_num_v2":"0 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