{"id":111978,"date":"2022-03-17T10:00:00","date_gmt":"2022-03-17T09:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=111978"},"modified":"2022-02-16T10:26:29","modified_gmt":"2022-02-16T09:26:29","slug":"expansion-digitalizacion","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/expansion-digitalizacion\/","title":{"rendered":"Digitalizar la expansi\u00f3n"},"content":{"rendered":"<p>Sin embargo, la creciente internacionalizaci\u00f3n y el n\u00famero cada vez mayor de sucursales tambi\u00e9n suponen, naturalmente, una multitud de nuevos retos. No es raro que haya que replantearse los procesos y hacerlos m\u00e1s eficientes. Aunque la globalizaci\u00f3n ofrece a muchas empresas oportunidades en nuevos mercados, tambi\u00e9n ha aumentado la competencia en el mercado.<\/p>\n\n\n\n<p>Con los nuevos avances llegan retos que muchas empresas suelen subestimar. Michael Seebacher, Director General de CNT Alemania, conoce las dificultades a las que se enfrentan las PYME: <em>\"El mercado es cada vez m\u00e1s grande, apenas quedan empresas que no tengan actividad internacional\".<\/em><\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3708274363\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-1858786740\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3125302541\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>Si de repente tiene que gestionar varias sucursales en toda Europa o incluso en todo el mundo, incluso la gesti\u00f3n conjunta de proyectos de menor envergadura puede convertirse en todo un reto. B\u00e1sicamente, las tareas a las que se enfrentan las empresas del sector de las PYME apenas pueden generalizarse: <em>\"Algunos de nuestros clientes quieren mantener centralizado su maestro de materiales, pero simplificar al m\u00e1ximo el mantenimiento de los datos. Otros quieren saber c\u00f3mo definir su estructura organizativa para que siga siendo flexible a medida que crece la empresa.\"<\/em>dice Seebacher.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"731\" src=\"http:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800.jpg\" alt=\"Michael Seebacher, CNT \" class=\"wp-image-111980\" srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800-768x702.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800-100x91.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800-480x439.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800-640x585.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/Michael_Seebacher_800-720x658.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><em>El mercado es cada vez m\u00e1s grande, apenas quedan empresas que no tengan actividad internacional. - <\/em><em>Michael Seebacher, Director General, CNT Alemania<\/em><\/figcaption><\/figure>\n\n\n\n<p>Sin embargo, por muy diferentes que sean los retos en los distintos sectores, pueden identificarse algunos puntos en com\u00fan. Un problema com\u00fan para las empresas, por ejemplo, es el mantenimiento de los datos en el sistema. \"A menudo, los mismos datos son utilizados por varias ramas o departamentos de la organizaci\u00f3n\", explica Seebacher.<\/p>\n\n\n\n<p>En algunos casos, la falta de transparencia en el mantenimiento de los datos maestros hace que los datos se creen y utilicen m\u00e1s de una vez o de forma incorrecta en el sistema. La eficiencia de las palabras clave tambi\u00e9n desempe\u00f1a aqu\u00ed un papel importante. Uno de los objetivos de la optimizaci\u00f3n de procesos es reducir la carga de trabajo de los empleados. \"Si los procesos se ejecutan de forma autom\u00e1tica o semiautom\u00e1tica y se crea transparencia entre departamentos, los empleados tienen la oportunidad de concentrarse en otras cosas\", explica el Director General. Adem\u00e1s, la optimizaci\u00f3n de distintos procesos log\u00edsticos suele ser objeto de una solicitud a la empresa consultora.&nbsp;<\/p>\n\n\n\n<p>Debido a los m\u00faltiples retos de la globalizaci\u00f3n y sus consecuencias para su propia organizaci\u00f3n, as\u00ed como a los requisitos espec\u00edficos del mercado, muchas PYME recurren a la ayuda digital en forma de soluciones de software.<\/p>\n\n\n\n<p>Incluso en tiempos de Corona, la demanda era alta: <em>\"Algunas empresas tuvieron que detener proyectos inform\u00e1ticos a corto plazo, pero otras invirtieron sus recursos liberados expl\u00edcitamente en la implantaci\u00f3n de proyectos digitales.<\/em>El Director General, Michael Seebacher, aclara.<\/p>","protected":false},"excerpt":{"rendered":"<p>El crecimiento internacional es el objetivo de casi todas las empresas ambiciosas. Debido a la globalizaci\u00f3n, apenas quedan l\u00edmites incluso para las empresas m\u00e1s peque\u00f1as.<\/p>","protected":false},"author":38,"featured_media":111979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[4,40330],"tags":[37964,2525,5519],"coauthors":[19920],"class_list":["post-111978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-mag-22-02","tag-cnt","tag-expansion","tag-globalisierung"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2022\/02\/shutterstock_1091222291-microstock3D-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Internationales Wachstum ist das Ziel eines fast jeden ambitionierten Unternehmens. Aufgrund der Globalisierung sind selbst den kleinsten Firmen kaum mehr Grenzen gesetzt.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/gestion\/\" rel=\"category tag\">Business Management<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-22-02\/\" rel=\"category tag\">MAG 22-02<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/111978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=111978"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/111978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/111979"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=111978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=111978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=111978"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=111978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}