{"id":116389,"date":"2022-08-01T08:00:00","date_gmt":"2022-08-01T06:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=116389"},"modified":"2022-07-04T12:28:16","modified_gmt":"2022-07-04T10:28:16","slug":"cristiano-decir-la-verdad","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/cristiano-decir-la-verdad\/","title":{"rendered":"D\u00edgale la verdad a Christian"},"content":{"rendered":"<p>El excelente texto de Christina Kyriasoglou es el super-GAU para SAP y especialmente para el CEO Christian Klein, porque avanza en un espacio vac\u00edo donde SAP no tiene nada que corresponder o contrarrestar. A SAP no le queda ni visi\u00f3n, ni historia, ni confianza en s\u00ed misma, ni car\u00e1cter. Este texto cr\u00edtico de Manager Magazin de julio de 2022 desata toda su fuerza porque no encuentra resistencia, porque SAP est\u00e1 reseca y es un recipiente hueco.<\/p>\n\n\n\n<p>Decirle la verdad a Christian: Hace ya 18 meses, vi que se avecinaba un desastre en el horizonte. SAP ya no ten\u00eda historia, ni cultura corporativa; parec\u00eda como si el t\u00e9rmino t\u00e9cnico \"storytelling\" fuera desconocido en SAP. Estuve en contacto intensivo con un miembro del consejo de supervisi\u00f3n que hab\u00eda estado muy implicado en la carrera de Christian Klein durante los \u00faltimos a\u00f1os. En repetidas ocasiones se le insisti\u00f3 y prometi\u00f3 una reuni\u00f3n con Klein, porque no se trataba s\u00f3lo de trabajar muy duro, sino tambi\u00e9n de contar una historia: hacer el bien y hablar de ello.<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-1028746784\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-597098155\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-1925287333\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>Entonces empez\u00f3 a germinar la esperanza: Hab\u00eda un nuevo miembro de la junta para marketing y comunicaciones en SAP. Julia White ven\u00eda de Microsoft, ten\u00eda excelentes referencias y estaba hecha para el puesto hu\u00e9rfano en la junta de SAP. El primer acto visible fue despedir a la portavoz de la empresa Nicola Leske, que llevaba all\u00ed muchos a\u00f1os. La Sra. Leske fue sucedida por Oliver Roll, un profesional de las relaciones p\u00fablicas de la zona de la bah\u00eda de San Francisco sin conocimiento alguno de la comunidad SAP, de su historia o de las sensibilidades de los clientes actuales de SAP y de la prensa europea, \u00a1y nadie se atrevi\u00f3 a decirle a Christian que se hab\u00eda equivocado con este portavoz corporativo!<\/p>\n\n\n\n<p>Obviamente, Christian Klein carece de una evaluaci\u00f3n verificada del personal del que se rodea actualmente - en esto se parece a su sobrepadre Hasso Plattner, que no siempre ten\u00eda la mejor mano para los ejecutivos de SAP, v\u00e9ase Shai Agassi y Vishal Sikka. Volviendo al personal actual: la ejecutiva de marketing de SAP Julia White no aporta nada y lleva m\u00e1s de un a\u00f1o en la junta. Oliver Roll es cualquier cosa menos un jefe de prensa, al menos nadie le ha escuchado todav\u00eda. Y el jefe de estrategia de SAP, Sebastian Steinh\u00e4user, que no s\u00f3lo deber\u00eda desarrollar visiones sino tambi\u00e9n inspirar a la comunidad SAP con ellas, tambi\u00e9n parece ser un n\u00famero cero. El entusiasmo en la comunidad es escaso.<\/p>\n\n\n\n<p>A finales del a\u00f1o pasado, se puso en contacto conmigo un colega de Sebastian Steinh\u00e4user, responsable de la competencia de estrategia de una divisi\u00f3n de la junta ejecutiva. Hablamos del d\u00e9ficit de comunicaci\u00f3n al mismo tiempo que de los \u00e9xitos de SAP en la computaci\u00f3n en nube. Mi sugerencia: hacer el bien y hablar de ello. Tras muchas semanas d\u00e1ndole vueltas, SAP volvi\u00f3 a la carga: una entrevista con el miembro de la junta directiva en la revista E-3. Esto no es lo que yo entend\u00eda por el concepto de \"hacer el bien y hablar de ello\". Rechac\u00e9 la oferta con un gesto de agradecimiento. Al mismo tiempo, sin embargo, me aseguraron que la Directora de Marketing de SAP, Julia White, estaba trabajando en un concepto muy grande. Pero nada de esto se ha hecho visible hasta la fecha - quiz\u00e1s los arrebatos col\u00e9ricos de Hasso Plattner y Christian Klein est\u00e9n justificados.<\/p>","protected":false},"excerpt":{"rendered":"<p>La autora de Manager Magazine, Christina Kyriasoglou, ha escrito un an\u00e1lisis muy ameno de SAP en la p\u00e1gina 46 del n\u00famero actual de la revista, en el que cita a un denunciante: \"Ya nadie se atreve a decirle la verdad a Christian\". Se refiere al director general de SAP, Christian Klein, que, como su padre adoptivo, es cada vez m\u00e1s propenso a los arrebatos col\u00e9ricos.<\/p>","protected":false},"author":2,"featured_media":4147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[9,40957],"tags":[35728,1632,40960,8855],"coauthors":[27825],"class_list":["post-116389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hausmitteilung","category-mag-22-07","tag-christian-klein","tag-hausmitteilung","tag-mag-22-07","tag-peter-faerbinger"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",400,172,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-768x331.jpg",768,331,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-100x43.jpg",100,43,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-480x207.jpg",480,207,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-640x276.jpg",640,276,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-720x310.jpg",720,310,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Manager-Magazin-Autorin Christina Kyriasoglou hat in der aktuellen Ausgabe des Magazins auf Seite 46 eine sehr lesenswerte Analyse \u00fcber SAP verfasst, darin zitiert sie einen Informanten mit: \u201eKeiner traut sich mehr, Christian die Wahrheit zu sagen.\u201c Gemeint ist SAP-CEO Christian Klein, der \u00e4hnlich seinem Ziehvater immer \u00f6fters zu cholerischen Ausbr\u00fcchen neigt.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/noticias-de-la-casa\/\" rel=\"category tag\">Hausmitteilung<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-22-07\/\" rel=\"category tag\">Mag 22-07<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3-Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/116389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=116389"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/116389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=116389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=116389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=116389"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=116389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}