{"id":121658,"date":"2023-03-15T10:00:00","date_gmt":"2023-03-15T09:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=121658"},"modified":"2023-02-09T13:00:39","modified_gmt":"2023-02-09T12:00:39","slug":"el-cfo-se-convierte-en-administrador-de-datos","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/el-cfo-se-convierte-en-administrador-de-datos\/","title":{"rendered":"El director financiero se convierte en un administrador de datos"},"content":{"rendered":"<h2 class=\"wp-block-heading\" data-block-type=\"core\">El papel del Director Financiero est\u00e1 cambiando<\/h2>\n\n\n\n<p>La estrecha coordinaci\u00f3n entre los departamentos financiero e inform\u00e1tico es crucial para el \u00e9xito de la empresa. El papel del CFO est\u00e1 cambiando porque desde hace mucho tiempo su posici\u00f3n en la empresa no consiste s\u00f3lo en presentar el statu quo, sino m\u00e1s bien en apoyar las decisiones futuras de la direcci\u00f3n. Para ello, el CFO deber\u00eda estar en condiciones de proporcionar al CEO la informaci\u00f3n necesaria para tomar decisiones direccionales. Pero la realidad es otra, en muchas empresas a\u00fan no se han creado las condiciones necesarias.<\/p>\n\n\n\n<p>Una encuesta reciente realizada a 1.060 altos ejecutivos de finanzas y TI muestra que los responsables financieros alemanes tienen dificultades para acceder a los datos que necesitan para hacer previsiones precisas y tomar decisiones con conocimiento de causa. Algo m\u00e1s de la mitad de los encuestados afirman que siguen tomando decisiones basadas en el instinto, a pesar de disponer de datos, porque \u00e9stos no est\u00e1n f\u00e1cilmente disponibles, est\u00e1n aislados o no tienen el formato adecuado. Solo el once por ciento de las empresas de EMEA afirma que las finanzas y las TI est\u00e1n siempre alineadas y colaboran regularmente para que la transformaci\u00f3n digital de las finanzas sea un \u00e9xito.&nbsp;<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-239261500\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-1050979207\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-2477190599\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>Para poder apoyar las decisiones operativas de forma a\u00fan m\u00e1s espec\u00edfica como socio estrat\u00e9gico de la direcci\u00f3n, son importantes por tanto dos desarrollos en las empresas: por un lado, la conexi\u00f3n en red del departamento financiero dentro de toda la empresa y, por otro, el CFO necesita acceso directo a todos los datos relevantes. A trav\u00e9s de una estrecha cooperaci\u00f3n entre los departamentos de finanzas e inform\u00e1tica y utilizando innovaciones sostenibles. Los datos constituyen una base importante para ello, y no s\u00f3lo los del departamento financiero, sino tambi\u00e9n los de otros departamentos como recursos humanos o ventas. No hay que olvidar la cuesti\u00f3n de la sostenibilidad. Las empresas deben posicionarse en consecuencia para cumplir e informar sobre los criterios ESG (Environmental, Social, Governance). En el futuro, esta informaci\u00f3n correspondiente fluir\u00e1 en el informe anual y ser\u00e1 relevante para que el CFO cumpla su nuevo papel estrat\u00e9gico como administrador de datos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">La comprensi\u00f3n de los datos es esencial<\/h3>\n\n\n\n<p>Por ejemplo, TI puede ayudar al departamento financiero proporcionando sistemas f\u00e1ciles de usar y administrar, como el uso de soluciones en la nube. Estas est\u00e1n preconfiguradas, no requieren una infraestructura propia en el centro de datos y pueden ser mantenidas f\u00e1cilmente por el departamento especializado. Adem\u00e1s, la nube proporciona la potencia de c\u00e1lculo necesaria para las soluciones que trabajan con inteligencia artificial. Con la ayuda del aprendizaje autom\u00e1tico (ML), la evaluaci\u00f3n de los datos puede automatizarse. Pero aqu\u00ed tambi\u00e9n todo depende de la calidad de los datos. El algoritmo s\u00f3lo funciona tan bien como se lo permiten los datos con los que ha sido entrenado. Esto significa: sin datos en cantidad y calidad suficientes, la tecnolog\u00eda m\u00e1s inteligente es in\u00fatil. Los directores financieros que pueden proporcionar los datos adecuados y de alta calidad contribuyen de forma importante a la digitalizaci\u00f3n de su empresa.<\/p>\n\n\n\n<p>Al mismo tiempo, aumentan las exigencias sobre las competencias del Director Financiero. En el futuro, necesitar\u00e1n una mayor comprensi\u00f3n de los datos, porque como administradores de datos necesitar\u00e1n una visi\u00f3n general de todos los datos relevantes, ser responsables de su calidad y reunirlos, un \u00e1rea de trabajo que hasta ahora ha estado dominada por el CIO. Esto requiere competencia t\u00e9cnica, una buena relaci\u00f3n con TI y sistemas f\u00e1ciles de usar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Utilizando tecnolog\u00edas innovadoras, se obtienen conocimientos de los datos en tiempo real. Para desempe\u00f1ar su nuevo papel, el director financiero necesita una mejor comprensi\u00f3n y acceso a los datos.<\/p>","protected":false},"author":2731,"featured_media":36685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[20393,42102],"tags":[1114,606,13940,73,41897,627,13864],"coauthors":[42159],"class_list":["post-121658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfo-kolumne","category-mag-23-02","tag-cfo","tag-daten","tag-echtzeitdaten","tag-erp","tag-esg","tag-ml","tag-workday"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-80x80.jpg",80,80,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-1030x464.jpg",1030,464,true],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-1168x526.jpg",1168,526,true],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unter Einsatz innovativer Technologien werden aus Daten in Echtzeit Erkenntnisse abgeleitet. Um seine neue Rolle erf\u00fcllen zu k\u00f6nnen, braucht der CFO ein besseres Datenverst\u00e4ndnis und Datenzugriff.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/columna-cfo\/\" rel=\"category tag\">CFO - Kolumne<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-23-02\/\" rel=\"category tag\">Mag 23-02<\/a>","author_info_v2":{"name":"Frank Mens, Workday","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/frank-mens\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/121658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/2731"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=121658"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/121658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/36685"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=121658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=121658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=121658"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=121658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}