{"id":128036,"date":"2023-05-31T11:17:31","date_gmt":"2023-05-31T09:17:31","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=128036"},"modified":"2023-05-31T11:17:36","modified_gmt":"2023-05-31T09:17:36","slug":"la-automatizacion-no-es-igual-a-la-creacion-de-valor","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/la-automatizacion-no-es-igual-a-la-creacion-de-valor\/","title":{"rendered":"Automatizaci\u00f3n no equivale a creaci\u00f3n de valor"},"content":{"rendered":"<p>A estas alturas, todos los directores financieros saben que un proceso de cierre de principio a fin no s\u00f3lo garantiza la m\u00e1xima transparencia y una calidad \u00f3ptima de los datos, sino que tambi\u00e9n reduce significativamente la carga de trabajo de los empleados. Muchas empresas han creado las bases correspondientes y se esfuerzan por mejorar las finanzas y la contabilidad mediante procesos automatizados de registro a informe. El objetivo es aumentar significativamente la calidad de los datos y eliminar tareas manuales, como la conciliaci\u00f3n de tablas, para crear m\u00e1s capacidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Mejoras en los canales<\/h3>\n\n\n\n<p>Pero, \u00bfel aumento del tiempo de trabajo disponible generado por la automatizaci\u00f3n hace que los empleados se dediquen inmediatamente a otras tareas importantes? \u00bfC\u00f3mo puede garantizarse que la automatizaci\u00f3n del trabajo y la conexi\u00f3n en red de los silos individuales aporten valor a\u00f1adido, tanto para el empleado como para el balance de la empresa? Y una cosa m\u00e1s: en tiempos de escasez de trabajadores cualificados, \u00bfla automatizaci\u00f3n aporta ventajas en la competencia por los empleados y los candidatos?<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3652464577\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-3768506396\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3550137967\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>Las empresas deber\u00edan plantearse estas preguntas antes de iniciar proyectos de automatizaci\u00f3n. \u00bfPor qu\u00e9? Porque automatizaci\u00f3n no es sin\u00f3nimo de mayor creaci\u00f3n de valor. Esto s\u00f3lo es as\u00ed si la estrategia de automatizaci\u00f3n tiene en mente el llamado objetivo final desde el principio. Esto tambi\u00e9n se aplica a los proyectos de automatizaci\u00f3n en F&amp;A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">La cadena de valor<\/h3>\n\n\n\n<p>Se puede generar valor a\u00f1adido si los pasos de la automatizaci\u00f3n se orientan hacia la llamada cadena de valor. Quienes definen esta \"cadena de valor\" como el objetivo primordial de sus proyectos de automatizaci\u00f3n van por buen camino. Este enfoque pone a las empresas en situaci\u00f3n de pasar de calculadoras de costes planificados a calculadoras de costes reales. Se trata de un cambio de paradigma que se est\u00e1 produciendo especialmente en el entorno de SAP junto con Q&amp;A. Se trata de tender un puente y apoyarse en la automatizaci\u00f3n exactamente all\u00ed donde se pueden extraer inmediatamente sinergias de la fusi\u00f3n de sistemas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Ganancias r\u00e1pidas y objetivos a largo plazo<\/h3>\n\n\n\n<p>Para el proceso de cierre, por ejemplo, esto significa que las empresas deben confiar en soluciones de automatizaci\u00f3n que dispongan de todas las interfaces y funciones pertinentes, como un calendario de cierre, diarios automatizados, etc. Tambi\u00e9n es importante transferir los procesos manuales a la soluci\u00f3n de automatizaci\u00f3n y mantener siempre el foco en la cadena de valor.<\/p>\n\n\n\n<p>Para que este cambio fundamental se lleve a cabo con \u00e9xito, los empleados del departamento financiero deben participar desde el principio. La raz\u00f3n: a\u00fan hoy, los proyectos de automatizaci\u00f3n equivalen a un cambio cultural. Los empleados temen perder su empleo y, en principio, no est\u00e1n abiertos al cambio.<\/p>\n\n\n\n<p>Si automatiza sus procesos empresariales, el primer paso deber\u00eda ser obtener transparencia sobre los procesos. Quienes necesiten tambi\u00e9n una visi\u00f3n de conjunto de los procesos, interfaces y sistemas en Q&amp;A pueden ayudarse creando un mapa de procesos y sistemas. Al principio, tambi\u00e9n es aconsejable analizar y optimizar los procesos existentes antes de la automatizaci\u00f3n. Despu\u00e9s se trata de introducir una soluci\u00f3n que eleve el proceso de cierre a un proceso contable continuo y no se limite a mejoras selectivas. Las mejoras son perceptibles al cabo de poco tiempo y el rendimiento de la inversi\u00f3n de un cambio de paradigma de este tipo tambi\u00e9n se percibe r\u00e1pidamente. La conclusi\u00f3n: si los proyectos de automatizaci\u00f3n se dise\u00f1an estrat\u00e9gicamente con el objetivo de crear un flujo continuo de valor, tienen un impacto positivo en la creaci\u00f3n de valor de una empresa, y r\u00e1pidamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" data-block-type=\"core\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/socios\/linea-negra\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"112\" src=\"http:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline.jpg\" alt=\"https:\/\/e3magpmp.greatsolution.dev\/partners\/blackline\/\" class=\"wp-image-43117\" srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline.jpg 1000w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-768x86.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-100x11.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-480x54.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-640x72.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-720x81.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/05\/CI-Banner-Blackline-960x108.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Las cifras financieras v\u00e1lidas y las previsiones realistas son la m\u00e1xima prioridad para las empresas. Si quiere satisfacer esta demanda, tiene que establecer procesos coherentes y asegurarse de que todo encaja con la automatizaci\u00f3n.<\/p>","protected":false},"author":1975,"featured_media":36685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[20393,42541],"tags":[5699,1114,172],"coauthors":[37083],"class_list":["post-128036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfo-kolumne","category-mag-23-05","tag-blackline","tag-cfo","tag-datenqualitaet"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-80x80.jpg",80,80,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-1030x464.jpg",1030,464,true],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-1168x526.jpg",1168,526,true],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",1200,540,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2018\/04\/header_cfo_kolumne_NEU-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Valide Finanzzahlen und realistische Prognosen stehen in Unternehmen an erster Stelle. Wer diesem Anspruch gerecht werden will, muss durchg\u00e4ngige Prozesse etablieren und bei der Automatisierung darauf achten, dass alles ineinandergreift.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/columna-cfo\/\" rel=\"category tag\">CFO - Kolumne<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-23-05\/\" rel=\"category tag\">Mag 23-05<\/a>","author_info_v2":{"name":"Ralph Weiss, Blackline","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/ralph-weiss-blackline\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/128036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/1975"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=128036"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/128036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/36685"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=128036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=128036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=128036"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=128036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}