{"id":141795,"date":"2024-04-16T07:00:00","date_gmt":"2024-04-16T05:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=141795"},"modified":"2024-04-11T13:17:42","modified_gmt":"2024-04-11T11:17:42","slug":"sybit-y-sap-suiza-la-revolucion-ki-global-es-el-futuro","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/sybit-y-sap-suiza-la-revolucion-ki-global-es-el-futuro\/","title":{"rendered":"Sybit y SAP Suiza: la revoluci\u00f3n global de la IA es el futuro"},"content":{"rendered":"<p>El mundo de la gesti\u00f3n de las relaciones con los clientes (CRM) y la experiencia del cliente (CX) est\u00e1 experimentando una notable transformaci\u00f3n gracias al uso de la IA. En la Sybit Expert Talk Switzerland 2024, Ren\u00e9 Meier y Marcel Brun, de SAP Suiza, hablaron de c\u00f3mo la IA ya no es solo una palabra de moda, sino una fuerza real que est\u00e1 revolucionando la forma en que las empresas interact\u00faan con sus clientes. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"527\" src=\"http:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-1200x527.png\" alt=\"\" class=\"wp-image-141797\" style=\"object-fit:cover\" srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-1200x527.png 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-400x176.png 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-768x337.png 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-100x44.png 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-480x211.png 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-640x281.png 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-720x316.png 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-960x422.png 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-1168x513.png 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-18x8.png 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz-600x264.png 600w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/WEB1-Marcel-Brun-SAP-Schweiz-Franziska-Heinig-Sybit-und-Rene-Meier-SAP-Schweiz.png 1366w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\"><em>De izquierda a derecha: Marcel Brun (SAP Suiza), Franziska Heinig (Sybit) y Ren\u00e9 Meier (SAP Suiza)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>La importancia de la IA en las \u00e1reas de CRM y CX est\u00e1 experimentando actualmente un gran auge.  En primer lugar, es importante entender las diferencias entre el aprendizaje autom\u00e1tico y la IA generativa. El aprendizaje autom\u00e1tico es una sub\u00e1rea de la IA que se centra en reconocer patrones en los datos y hacer predicciones a partir de ellos. Un ejemplo cl\u00e1sico es la \"siguiente mejor oferta\" en ventas, donde la probabilidad de \u00e9xito de las oportunidades de venta se determina a partir de grandes cantidades de datos. La IA generativa, por su parte, va un paso m\u00e1s all\u00e1. Permite a las m\u00e1quinas generar contenidos creativos y nuevos a partir de textos aprendidos. Esta capacidad abre posibilidades completamente nuevas en la interacci\u00f3n con el cliente.<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3212893553\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-2543674499\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-1260631011\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>SAP tambi\u00e9n tiene IA en funcionamiento: Joule, un copiloto asistido por IA que est\u00e1 disponible en todos los sistemas SAP relevantes y permite acceder f\u00e1cilmente a los datos mediante la introducci\u00f3n de texto. Aunque las ventajas de la IA son inmensas, tambi\u00e9n existen retos, sobre todo en lo que respecta a la calidad de los datos, su protecci\u00f3n y la gesti\u00f3n de los cambios. La tecnolog\u00eda es tan buena como los datos en los que se basa. Sin embargo, todo indica que la IA generativa seguir\u00e1 ganando importancia en el mundo de los CX. La integraci\u00f3n de los datos de las empresas en los LLM ofrece un enorme potencial. La IA en CRM y CX no es una moda pasajera, sino un cambio fundamental en la forma en que las empresas interact\u00faan con sus clientes. \u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sybit.de\/\" target=\"_blank\" rel=\"noopener\">sybit.de<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-f83f488\" data-block-id=\"f83f488\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p>A la entrada de socios: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\" data-block-type=\"core\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/socios\/sybit-gmbh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"81\" src=\"http:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/01\/Sybit_Logo_W400px.jpg\" alt=\"Sybit_Logo_W400px\" class=\"wp-image-73399\" style=\"width:250px\" srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/01\/Sybit_Logo_W400px.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/01\/Sybit_Logo_W400px-100x20.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>SAP espera que la IA conduzca a un enorme proceso de transformaci\u00f3n y a un aumento de la productividad, seg\u00fan SAP Suiza en la discuci\u00f3n Sybit Expert Talk Suiza 2024, que tuvo lugar en el aeropuerto de Z\u00farich.<\/p>","protected":false},"author":2368,"featured_media":141799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2,43918],"tags":[124,21354],"coauthors":[39720],"class_list":["post-141795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-04","tag-crm","tag-cx"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-150x150.png",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-400x180.png",400,180,true],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-768x346.png",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-100x45.png",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-480x216.png",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-640x288.png",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-720x324.png",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-960x432.png",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-18x8.png",18,8,true],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075.png",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-600x270.png",600,270,true],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-600x450.png",600,450,true],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-24x24.png",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-48x48.png",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-96x96.png",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-150x150.png",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/04\/2404-9-sybit-shutterstock_2265985075-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP erwartet durch KI einen riesigen Transformationsprozess und Produktivit\u00e4tssteigerungen laut SAP Schweiz im Sybit-Expert-Talk Schweiz 2024 am Z\u00fcrcher Flughafen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/sapanoptikum-2\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-24-04\/\" rel=\"category tag\">MAG 24-04<\/a>","author_info_v2":{"name":"E3-Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/e3_magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/141795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=141795"}],"version-history":[{"count":5,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/141795\/revisions"}],"predecessor-version":[{"id":141803,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/141795\/revisions\/141803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/141799"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=141795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=141795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=141795"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=141795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}