{"id":145328,"date":"2024-08-30T07:00:00","date_gmt":"2024-08-30T05:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=145328"},"modified":"2024-08-29T15:28:51","modified_gmt":"2024-08-29T13:28:51","slug":"c-nivel-de-comunicacion-y-discurso","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/c-nivel-de-comunicacion-y-discurso\/","title":{"rendered":"Comunicaci\u00f3n y discurso de nivel C"},"content":{"rendered":"<p>Este suplemento impreso de Manager Magazin de septiembre de 2024 se ha creado en la comunidad SAP de habla alemana. El objetivo es una misi\u00f3n educativa. Los conceptos empresariales, organizativos y t\u00e9cnicos del software SAP deben prepararse y hacerse comprensibles para el nivel C. El lenguaje espec\u00edfico de SAP se convierte en una introducci\u00f3n comprensible al software empresarial est\u00e1ndar.<\/p>\n\n\n\n<p>El objetivo es proporcionar a los responsables de la toma de decisiones ideas, reflexiones y recomendaciones contrastadas para que puedan transformar la estructura organizativa y los procesos de sus empresas. La digitalizaci\u00f3n se basa en las TI (empresariales) y supone un reto para el CIO (Chief Information Officer). Los recursos para la transformaci\u00f3n digital proceden principalmente del CFO (Chief Financial Officer), mientras que el CEO (Chief Execution Officer) debe dar su aprobaci\u00f3n favorable.<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-1439798530\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-96649837\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-335870138\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>La base de la actuaci\u00f3n de todo el nivel C es una informaci\u00f3n suficiente y contrastada, que ofrecen medios empresariales como Manager Magazin o revistas especializadas como E3 a trav\u00e9s de numerosos canales anal\u00f3gicos y digitales. Esta oferta es necesaria, pero no siempre suficiente.<\/p>\n\n\n\n<p>En muchas \u00e1reas especializadas, los requisitos y la complejidad han crecido tanto que los informes clasificados de periodistas y analistas ya no pueden realizarse de forma independiente: Los grupos destinatarios requieren la cooperaci\u00f3n de todos los portadores de conocimientos. En el caso de la comunidad SAP, esto incluye naturalmente a la propia SAP y sus socios, el grupo de usuarios SAP de habla alemana, numerosos analistas y la revista E3.<\/p>\n\n\n\n<p>Juntos, son posibles una informaci\u00f3n y una comunicaci\u00f3n cualificadas. Por desgracia, SAP se ha encerrado en una burbuja en los \u00faltimos a\u00f1os y se comunica casi exclusivamente a trav\u00e9s de sus propios canales. Un discurso abierto a nivel C, como el que ofreci\u00f3 la Dra. Corinne Flick con convoco.co.uk de nuevo este a\u00f1o en Salzburgo para el festival, falta obviamente en la comunidad SAP.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada grupo destinatario, cada comunidad de valores, cada comunidad tiene unos patrones de lenguaje y un vocabulario espec\u00edficos. Lo que se aplica a la comunidad SAP tambi\u00e9n existe, naturalmente, en la comunicaci\u00f3n ejecutiva a nivel C para CEOs, CFOs, CIOs, etc.<\/p>","protected":false},"author":2,"featured_media":139041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[7,9,43994],"tags":[],"coauthors":[27825],"class_list":["post-145328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-hausmitteilung","category-manager-magazin-2024"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Jede Zielgruppe, jede Wertegemeinschaft, jede Community hat spezifische Sprachmuster und Vokabeln. Was f\u00fcr die SAP-Community gilt, das existiert naturgem\u00e4\u00df auch in der Executive-Kommunikation auf C-Level der CEOs, CFOs, CIOs etc.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/noticias-de-la-casa\/\" rel=\"category tag\">Hausmitteilung<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/ediciones\/revista-manager-2024\/\" rel=\"category tag\">Manager Magazin 2024<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3-Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/145328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=145328"}],"version-history":[{"count":2,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/145328\/revisions"}],"predecessor-version":[{"id":145330,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/145328\/revisions\/145330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/139041"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=145328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=145328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=145328"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=145328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}