{"id":30533,"date":"2017-11-30T11:20:07","date_gmt":"2017-11-30T10:20:07","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=30533"},"modified":"2024-01-19T14:52:37","modified_gmt":"2024-01-19T13:52:37","slug":"hybris-reconoce-las-caras","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/hybris-reconoce-las-caras\/","title":{"rendered":"La arrogancia reconoce los rostros"},"content":{"rendered":"

En Hybris Marketing Cloud, las empresas disponen ahora de un completo conjunto de herramientas para garantizar que el mensaje adecuado llegue a los clientes adecuados (y m\u00e1s valiosos), protegiendo al mismo tiempo la privacidad y los datos de los clientes. Combinadas con las siguientes herramientas, las empresas tambi\u00e9n obtendr\u00e1n informaci\u00f3n transparente sobre el rendimiento y los costes de sus esfuerzos de marketing.<\/p>\n

Sala de juntas digital para directores de marketing:<\/h3>\n

Siguiendo el modelo de SAP Digital Boardroom, el nuevo Marketing Executive Dashboard proporciona a los directores de marketing valiosas perspectivas e informes de 360\u00b0 que les permiten evaluar el \u00e9xito de sus campa\u00f1as, detectar problemas inminentes en una fase temprana e identificar oportunidades de mercado atractivas.<\/p>

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Reconocimiento facial mediante aprendizaje autom\u00e1tico: SAP Leonardo, el sistema SAP para la innovaci\u00f3n digital, a\u00f1ade funciones de reconocimiento facial a SAP Hybris Marketing Cloud, lo que abre posibilidades totalmente nuevas para la interacci\u00f3n con los consumidores en las tiendas.<\/p>\n

El programa vincula a los visitantes de la tienda con la gama de productos correspondiente en funci\u00f3n de su sexo y edad, y permite mostrar recomendaciones de productos personalizadas en grandes pantallas.<\/p>\n

Cartograf\u00eda de clientes totalmente integrada:<\/h3>\n

Con Hybris Customer Attribution (antes Abacus), los profesionales del marketing pueden identificar con precisi\u00f3n qu\u00e9 campa\u00f1as y actividades impulsan a sus clientes a comprar. Los datos recopilados en todos los puntos de contacto del recorrido del cliente permiten conocer en detalle los factores de compra y ajustar en tiempo real las actividades de marketing y los presupuestos.<\/p>\n

Los datos de IoT como ayuda para las campa\u00f1as:<\/h3>\n

Los dispositivos IoT pueden utilizarse para personalizar ofertas en el futuro. Por ejemplo, se puede enviar un mensaje de marketing relevante a un consumidor cuando alcance un determinado valor en su pulsera de fitness.<\/p>\n

Cumplimiento del Reglamento General de Protecci\u00f3n de Datos (EU-DSGVO):<\/h3>\n

Al cumplir con la normativa de protecci\u00f3n de datos que se aplicar\u00e1 a partir de mayo de 2018, los profesionales del marketing pueden estar seguros de que su segmentaci\u00f3n se ajusta a todas las normativas.<\/p>\n

Integraci\u00f3n de WeChat:<\/h3>\n

Gracias a la aplicaci\u00f3n china de redes sociales, los profesionales del marketing pueden llegar a los m\u00e1s de 889 millones de usuarios del mayor mercado del mundo.<\/p>","protected":false},"excerpt":{"rendered":"

SAP utiliza tecnolog\u00edas como el reconocimiento facial, el aprendizaje autom\u00e1tico y el Internet de las cosas para permitir campa\u00f1as de marketing a medida y experiencias de compra \u00f3ptimas.<\/p>","protected":false},"author":38,"featured_media":30534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[161,2,18533],"tags":[668,1993,15787,370,10922],"coauthors":[19920],"class_list":["post-30533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1711","tag-customer-journey","tag-datenschutz","tag-eu-dsgvo","tag-iot","tag-sap-leonardo"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",400,196,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-768x377.jpg",768,377,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-100x49.jpg",100,49,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-480x236.jpg",480,236,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-640x314.jpg",640,314,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-720x354.jpg",720,354,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-960x471.jpg",960,471,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",1000,491,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",600,295,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737.jpg",600,295,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2017\/11\/shutterstock_613113737-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

SAP nutzt Technologien wie Gesichtserkennung, maschinelles Lernen und das Internet der Dinge, um passgenaue Marketingkampagnen und optimale Einkaufserfahrungen zu erm\u00f6glichen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-11<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/30533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=30533"}],"version-history":[{"count":1,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/30533\/revisions"}],"predecessor-version":[{"id":138183,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/30533\/revisions\/138183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/30534"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=30533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=30533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=30533"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=30533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}