{"id":324,"date":"2013-10-04T10:19:57","date_gmt":"2013-10-04T08:19:57","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=324"},"modified":"2019-04-01T10:51:17","modified_gmt":"2019-04-01T08:51:17","slug":"novel-shopping-experiences","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/novel-shopping-experiences\/","title":{"rendered":"Experiencias de compra novedosas"},"content":{"rendered":"<p>El <span id=\"urn:local-text-annotation-crk0t6sibv94vw3eam7r8dpj3fhkzuut\" class=\"textannotation disambiguated wl-person\">SAP<\/span> planea ampliar el multicanal flexible<span id=\"urn:local-text-annotation-zm0frdu6sn9gf9b5fz1g491tmni6usnh\" class=\"textannotation disambiguated wl-thing\">Soluciones<\/span> de <span id=\"urn:local-text-annotation-gwg99qpxaibic7l8t2setyd8q6m3p0fb\" class=\"textannotation disambiguated wl-organization\">Hubris<\/span> con la empresa <span id=\"urn:local-text-annotation-io7vejob9qgk1i6bbi1ytyak35djun6f\" class=\"textannotation disambiguated wl-thing\">Soluciones<\/span> como <span id=\"urn:local-text-annotation-veboikys2wo3w8nct70d2cjt2gcb0od8\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>nube y aplicaciones m\u00f3viles. De este modo, se determinar\u00e1n a\u00fan mejor las necesidades de los clientes.<\/p>\n<p><em>\"Con la <span id=\"urn:local-text-annotation-8xdqbq236qcjakxq5bvc2k5k5rzkv2a9\" class=\"textannotation disambiguated wl-thing\">Comercio electr\u00f3nico<\/span>-Plataforma de <span id=\"urn:local-text-annotation-ydx2psfm1xqcq9k7vrhkjlpxnowdwvoo\" class=\"textannotation disambiguated wl-organization\">Hubris<\/span> Queremos apoyar a las empresas en sus esfuerzos por mantenerse cerca de sus clientes. <span id=\"urn:local-text-annotation-n3zoi74nmd8zvzl1gwqgxkbwrrol4z4h\" class=\"textannotation disambiguated wl-thing\">Clientes<\/span> optimizar en tiempo real y en todos los dispositivos, canales y puntos de interacci\u00f3n\".<\/em><\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3426886728\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-298474653\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-696193984\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n<p>declarado <span id=\"urn:local-text-annotation-x9dvt6ncpqxg9zixv2evacgbhxbl0976\" class=\"textannotation disambiguated wl-person\">Bill McDermott<\/span> y <span id=\"urn:local-text-annotation-f1xd6v000un1y0kyinud57lejx8jwi4x\" class=\"textannotation disambiguated wl-person\">Jim Hagemann Snabe<\/span>Portavoz del Consejo de <span id=\"urn:local-text-annotation-labpdyt81kfpeh6eeww63cr8sqn55pwx\" class=\"textannotation disambiguated wl-person\">SAP<\/span>.<\/p>\n<p>Seg\u00fan una encuesta mundial de Bloomberg Businessweek Research Services (BBRS), los ejecutivos creen que <span id=\"urn:local-text-annotation-mm45zd5n0b7y6tmz5jepz5wkgrvldft2\" class=\"textannotation disambiguated wl-thing\">Clientes <\/span>\"una experiencia de compra contextualizada y personalizada, mejorada con informaci\u00f3n en tiempo real y coherente en todos los canales\".<\/p>\n<p>Hybris Commerce Suite es una plataforma multicanal abierta y ampliable con gesti\u00f3n de contenidos de productos nuevos y uniformes. <span id=\"urn:local-text-annotation-g8vumyaiozf2aawtd6maoqzohyihju8c\" class=\"textannotation disambiguated wl-thing\">Comercio electr\u00f3nico<\/span>-procesos, que proporcionan a las empresas una visi\u00f3n consolidada de <span id=\"urn:local-text-annotation-dasjd83xv5zsfgvvotjb3sqn9t9stt7d\" class=\"textannotation disambiguated wl-thing\">Clientes<\/span>productos y pedidos.<\/p>\n<p><em>\"Utilizamos software de Hybris y SAP y nos beneficiamos de sus tecnolog\u00edas para ofrecer interacciones diferenciadas con los clientes\"<\/em><\/p>\n<p>dijo Sven Blumenstiel, <span id=\"urn:local-text-annotation-a4nhmp9wo9pqj18vttmn8oewppbfl2z3\" class=\"textannotation disambiguated wl-thing\">CIO<\/span> de <span id=\"urn:local-text-annotation-a9127eggnttsx9kwa4ta9rfopyuu9pwn\" class=\"textannotation disambiguated wl-organization\">Sonova<\/span>.<\/p>\n<p><em>\"<span id=\"urn:local-text-annotation-eq09bjz76xrz7ve3v3vrsg4bmyqroh8o\" class=\"textannotation disambiguated wl-thing\">Clientes<\/span> esperan una experiencia de compra independiente del canal de venta. Y las exigencias crecen constantemente\".<\/em><\/p>\n<p>subraya Ole Vogt, Director de Productos Interactivos <span id=\"urn:local-text-annotation-8fe4r2thv3ahqf922cz26ovt5khyi71e\" class=\"textannotation disambiguated wl-thing\">Marketing<\/span> de <span id=\"urn:local-text-annotation-v78nbe2pbrhznrezhucu9kuu5qlb3n9g\" class=\"textannotation disambiguated wl-organization\">Phonak<\/span>.<\/p>\n<p><em>\"Juntos, esperamos que Hybris y SAP produzcan las innovaciones para ganar cuota de mercado en el futuro\".<\/em><\/p>\n<p><span id=\"urn:local-text-annotation-qxawgqs6ju87h4zcbcbto0b6amsu1cbm\" class=\"textannotation disambiguated wl-organization\">Hubris<\/span> se considera independiente <span id=\"urn:local-text-annotation-en1wpkmgchtwxt73u20mfe092a2e0otv\" class=\"textannotation disambiguated wl-thing\">Unidad de negocio<\/span> continuar\u00e1 bajo la direcci\u00f3n actual y utilizar\u00e1 el nombre \"<span id=\"urn:local-text-annotation-9c7hqqv2a855gi8s7fjfnxek3y7hlwgd\" class=\"textannotation disambiguated wl-organization\">Hubris<\/span>una empresa de la <span id=\"urn:local-text-annotation-h2moo42s0vk0twz8r2rtpr7grzqmjljm\" class=\"textannotation disambiguated wl-person\">SAP<\/span>\" plomo<\/p>","protected":false},"excerpt":{"rendered":"<p>SAP ha completado la adquisici\u00f3n de Hybris, proveedor suizo de tecnolog\u00eda de comercio electr\u00f3nico. El grupo invierte as\u00ed en el futuro de la gesti\u00f3n de clientes. El objetivo es ofrecer una experiencia de compra contextual y coherente en todos los puntos de interacci\u00f3n.<\/p>","protected":false},"author":38,"featured_media":488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[6,1480],"tags":[187,39,65,228,9551,236],"coauthors":[19920],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag1310","tag-bill-mcdermott","tag-cloud","tag-hana","tag-hybris","tag-jim-hagemann-snabe","tag-sap"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",400,267,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-768x512.jpg",768,512,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-100x67.jpg",100,67,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-480x320.jpg",480,320,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-640x427.jpg",640,427,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-720x480.jpg",720,480,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-960x640.jpg",960,640,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die \u00dcbernahme von Hybris, einem Schweizer Anbieter von E-Commerce-Technologie, durch die SAP ist abgeschlossen. Der Konzern investiert damit in die Zukunft des Kundenmanagements. Das Ziel ist, ein kontextbezogenes und einheitliches Einkaufserlebnis \u00fcber alle Interaktionspunkte hinweg anzubieten.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/economia\/\" rel=\"category tag\">Wirtschaft<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag1310\/\" rel=\"category tag\">MAG 13-10<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=324"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}