{"id":63675,"date":"2019-11-28T10:00:16","date_gmt":"2019-11-28T09:00:16","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=63675"},"modified":"2020-02-07T22:14:16","modified_gmt":"2020-02-07T21:14:16","slug":"cloud-is-self-evident","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/cloud-is-self-evident\/","title":{"rendered":"\u00bfNube? Ni que decir tiene."},"content":{"rendered":"<p>En una conversaci\u00f3n en dmexco, el Director General de una empresa de software a\u00fan bastante joven dijo: <em>\"Siempre hemos estado en la nube. Nunca ha sido diferente\".<\/em><\/p>\n<p>Muchas empresas medianas tradicionales que han forjado su posici\u00f3n a lo largo de generaciones sin duda ven las cosas de otra manera. Para ellas, la tecnolog\u00eda en la nube no es la norma, sino algo con lo que hay que lidiar intensamente.<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3868060771\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-1466976868\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-4261126020\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n<p>El software no mejora per se por el mero hecho de funcionar en la nube. Quienes se limiten a migrar software de servidores propios o alojados a una nube y esperen un salto cu\u00e1ntico tecnol\u00f3gico o empresarial se llevar\u00e1n una decepci\u00f3n.<\/p>\n<p>Otro argumento en contra es que la falta de conocimientos t\u00e9cnicos en la empresa significa que uno es menos capaz de realizar sus propios deseos y, por tanto, pasa a depender del proveedor.<\/p>\n<p>Aunque las actualizaciones y los parches de seguridad se proporcionan autom\u00e1ticamente como un servicio en la nube, sigue teniendo que ocuparse de instalarlos usted mismo. Los costes tambi\u00e9n pueden irse r\u00e1pidamente de las manos si un proyecto en la nube no se define y planifica cuidadosamente.<\/p>\n<p>Los partidarios de la nube, en cambio, hablan claramente de un considerable potencial de ahorro. La externalizaci\u00f3n del software a la nube es m\u00e1s eficiente y rentable porque permite un funcionamiento m\u00e1s flexible y siempre permanece tecnol\u00f3gicamente actualizado.<\/p>\n<p>La facilidad de uso de las soluciones en la nube suele ser alta, por no hablar de la independencia en t\u00e9rminos de tiempo y lugar y, por tanto, de las libertades completamente nuevas para utilizar un software.<\/p>\n<p>El tema de PaaS es a\u00fan m\u00e1s apasionante. Aunque el alquiler de software como servicio es la norma desde hace tiempo, la mayor\u00eda de las empresas a\u00fan parecen no estar familiarizadas con la gesti\u00f3n de plataformas en la nube (PaaS).<\/p>\n<p>Statista calcul\u00f3 una facturaci\u00f3n global de PaaS de 15 600 millones de d\u00f3lares estadounidenses en 2018, mientras que la facturaci\u00f3n de SaaS super\u00f3 esta cantidad en once veces. PaaS ofrece ventajas significativas.<\/p>\n<p>Aqu\u00ed, las empresas alquilan al mismo tiempo infraestructuras inform\u00e1ticas completas y, a menudo, software, herramientas, servicios y mantenimiento. Los desarrolladores de software pueden desarrollar, adaptar y ejecutar sus propios programas en un entorno definido. Las cuestiones de infraestructura u operativas dejan de ser un problema para el empresario, porque esto queda cubierto en la soluci\u00f3n PaaS.<\/p>\n<p>Adem\u00e1s, las aplicaciones PaaS pueden escalarse en poco tiempo durante su funcionamiento y garantizar as\u00ed un alto rendimiento permanente para el usuario final.<\/p>\n<h3>Hay m\u00e1s<\/h3>\n<p>Para que sus tiendas funcionen con \u00e9xito, muchas empresas minoristas han tenido que transformarse en empresas digitales expertas en tecnolog\u00eda. No es una empresa f\u00e1cil y el cambio es especialmente duro para las peque\u00f1as y medianas empresas.<\/p>\n<p>Se dedican demasiados recursos. Sobre todo porque a los clientes no les interesa la tecnolog\u00eda de fondo. S\u00f3lo quieren poder hacer sus pedidos r\u00e1pida y c\u00f3modamente en l\u00ednea.<\/p>\n<p>Los minoristas que gestionan su comercio en l\u00ednea como una aplicaci\u00f3n PaaS dedican de forma rentable sus recursos de desarrollo a personalizar la tienda y las aplicaciones pertinentes.<\/p>\n<p>Gracias al engranaje de herramientas y a la profundidad de la integraci\u00f3n, aqu\u00ed todo va de la mano. PaaS crea espacio para los beneficios del cliente: Contenido, look &amp; feel, mundos de imagen, usabilidad, rendimiento.<\/p>\n<p>La ventaja competitiva procede del hecho de que los comerciantes pueden adaptar su soluci\u00f3n de comercio electr\u00f3nico de la forma que mejor se adapte al grupo destinatario y al modelo de negocio. Que crean libertad y recursos que benefician al cliente. Si usted como comerciante se hace la pregunta: <em>\"\u00bfMi comercio electr\u00f3nico tiene que ir a la nube?\".<\/em><\/p>\n<p>S\u00ed, si quiere adaptarse f\u00e1cilmente a unos requisitos que cambian con rapidez y centrarse por completo en los asuntos realmente importantes de sus clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por muy normal y omnipresente que sea la nube hoy en d\u00eda: las soluciones SaaS no s\u00f3lo tienen partidarios. En t\u00e9rminos puramente t\u00e9cnicos y cualitativos, la nube no es un argumento para el funcionamiento del software.<\/p>","protected":false},"author":1604,"featured_media":2445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[19,7,36983],"tags":[39,509,5185],"coauthors":[25731],"class_list":["post-63675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b2c-kolumne","category-meinung","category-mag-1911","tag-cloud","tag-paas","tag-usability"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",400,173,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-768x332.jpg",768,332,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-100x43.jpg",100,43,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-480x207.jpg",480,207,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-640x276.jpg",640,276,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-720x311.jpg",720,311,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/11\/B2B2C-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>So normal und allgegenw\u00e4rtig die Cloud heute ist: SaaS-L\u00f6sungen haben nicht nur Anh\u00e4nger. Rein technisch und qualitativ ist die Cloud kein Argument f\u00fcr den Softwarebetrieb.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/columna-b2b2c\/\" rel=\"category tag\">B2B2C-Kolumne<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-1911\/\" rel=\"category tag\">MAG 19-11<\/a>","author_info_v2":{"name":"Nicole Lipphardt, Oxid eSales","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/nicole-lipphardt\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/63675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/1604"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=63675"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/63675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/2445"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=63675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=63675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=63675"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=63675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}