{"id":63831,"date":"2020-01-29T08:00:21","date_gmt":"2020-01-29T07:00:21","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=63831"},"modified":"2020-02-07T19:14:36","modified_gmt":"2020-02-07T18:14:36","slug":"digitalizacion-y-consultoria-4-0","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/digitalizacion-y-consultoria-4-0\/","title":{"rendered":"Digitalizaci\u00f3n y consultor\u00eda 4.0"},"content":{"rendered":"

Cada vez son m\u00e1s las empresas de consultor\u00eda que sienten una presi\u00f3n creciente para cambiar sus propios modelos de negocio, m\u00e9todos y herramientas y adaptarlos a las nuevas exigencias de los clientes y a los avances tecnol\u00f3gicos.<\/p>\n

Por ejemplo, los instrumentos de consultor\u00eda digital y las herramientas de an\u00e1lisis predictivo con funci\u00f3n de autoservicio son cada vez m\u00e1s importantes en el proceso de selecci\u00f3n para los mandatos de consultor\u00eda.<\/p>

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Adem\u00e1s, los avances tecnol\u00f3gicos, como el marketing digital, el comercio en l\u00ednea y el IoT, est\u00e1n dando lugar a un aumento masivo de los vol\u00famenes de datos y a una cantidad significativamente mayor de informaci\u00f3n no estructurada que debe evaluarse y analizarse como parte de los mandatos de consultor\u00eda.<\/p>\n

Debido a la creciente relevancia de las potentes herramientas de an\u00e1lisis de datos y las soluciones de BI de autoservicio, L\u00fcnendonk ha publicado su tercera edici\u00f3n de la serie de estudios \"Consultor\u00eda 4.0\".<\/p>\n

M\u00e1s de 120 directivos y gestores de proyectos de consultor\u00edas de gesti\u00f3n y TI, as\u00ed como de empresas de auditor\u00eda y asesor\u00eda fiscal, fueron encuestados para el actual estudio titulado \"C\u00f3mo est\u00e1 afectando la transformaci\u00f3n digital al mercado de la consultor\u00eda\".<\/p>\n

Existe una demanda especialmente elevada de herramientas de consultor\u00eda digitales y asistidas por software para analizar datos masivos y en tiempo real en mandatos de consultor\u00eda relacionados con el an\u00e1lisis del recorrido del cliente y la supervisi\u00f3n de las interfaces (digitales) de los clientes.<\/p>\n

Alrededor del 70% de los proveedores de servicios de consultor\u00eda encuestados reciben importantes encargos de sus clientes en este \u00e1mbito para ejecutar proyectos con la ayuda de herramientas inform\u00e1ticas.<\/p>\n

\"Cuantos m\u00e1s modelos de negocio digitales y basados en datos aparecen en el mercado y la comunicaci\u00f3n con el cliente tiene lugar a trav\u00e9s de canales digitales, m\u00e1s importante es para las empresas medir continuamente los puntos de interacci\u00f3n con el cliente. <\/em><\/p>\n

Las agencias y consultoras digitales suelen participar en el an\u00e1lisis y la optimizaci\u00f3n, y deben tener las correspondientes capacidades de an\u00e1lisis\"<\/em><\/p>\n

Mario Zillmann, socio de L\u00fcnendonk y responsable del estudio, describe los retos a los que se enfrentan muchos clientes y consultor\u00edas. El creciente volumen de datos obliga a las consultor\u00edas a evaluar y analizar mucha m\u00e1s informaci\u00f3n y datos en el marco de sus mandatos.<\/p>","protected":false},"excerpt":{"rendered":"

La digitalizaci\u00f3n no se detiene en el sector de la consultor\u00eda. Las consultor\u00edas de gesti\u00f3n y de TI, as\u00ed como las empresas de auditor\u00eda y asesor\u00eda fiscal, no s\u00f3lo asesoran sobre cuestiones de digitalizaci\u00f3n, sino que tambi\u00e9n tienen que hacer frente a los retos de la transformaci\u00f3n digital.<\/p>","protected":false},"author":38,"featured_media":63832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[4,36983],"tags":[370,369],"coauthors":[19920],"class_list":["post-63831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-mag-1911","tag-iot","tag-it"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2019\/11\/shutterstock_196879634-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die Digitalisierung macht auch vor der Consultingbranche nicht halt. Management- und IT-Beratungen sowie Wirtschaftspr\u00fcfungs- und Steuerberatungsgesellschaften beraten nicht nur in Fragen der Digitalisierung, sondern m\u00fcssen sich auch den Herausforderungen des digitalen Wandels stellen.<\/p>\n","category_list_v2":"Business Management<\/a>, MAG 19-11<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/63831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=63831"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/63831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/63832"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=63831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=63831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=63831"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=63831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}