{"id":67189,"date":"2020-07-20T11:25:00","date_gmt":"2020-07-20T09:25:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=67189"},"modified":"2024-01-19T14:48:37","modified_gmt":"2024-01-19T13:48:37","slug":"osram-transforms-traditional-b2b-sales-strategy-with-seeburger","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/osram-transforms-traditional-b2b-sales-strategy-with-seeburger\/","title":{"rendered":"Osram transforma su estrategia tradicional de ventas B2B con Seeburger"},"content":{"rendered":"<p>Con una orgullosa historia de 110 a\u00f1os, Osram es l\u00edder del mercado de iluminaci\u00f3n para autom\u00f3viles, con especial atenci\u00f3n a las tecnolog\u00edas basadas en semiconductores. Actualmente, la empresa est\u00e1 pasando de ser un proveedor de componentes B2B -es decir, productos establecidos con ciclos de vida largos y relaciones a largo plazo con los clientes- a un negocio de proyectos y soluciones, lo que implica una cartera de productos en constante cambio centrada en relaciones con clientes siempre nuevos basadas en datos de mercado detallados. Para superar los retos que plantea esta transformaci\u00f3n digital, Osram recurri\u00f3 a la ayuda de Seeburger.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-5829111 ugb-button--design-fullwidth ugb-main-block\" id=\"\"><style>.ugb-5829111 .ugb-button1{background-color:#8c0000}.ugb-5829111 .ugb-button1 .ugb-button--inner,.ugb-5829111 .ugb-button1 svg{color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-large\" href=\"https:\/\/e3zine.com\/osram-transforms-traditional-b2b-sales-strategy-with-seeburger\" rel=\"noopener\" target=\"_blank\"><span class=\"ugb-button--inner\"><strong>Lea la historia completa en e3zine.com<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital es importante en todas las \u00e1reas de negocio, y las ventas y la distribuci\u00f3n no son una excepci\u00f3n, por lo que Osram ha decidido emprender un proyecto de ventas de nueva generaci\u00f3n.<\/p>","protected":false},"author":2104,"featured_media":67190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2,37870,161],"tags":[350,4298],"coauthors":[37795],"class_list":["post-67189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-e3zine-com","category-szene","tag-b2b","tag-seeburger"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",400,180,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-768x346.jpg",768,346,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-100x45.jpg",100,45,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-480x216.jpg",480,216,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-640x288.jpg",640,288,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-720x324.jpg",720,324,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",1000,450,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805.jpg",600,270,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2020\/07\/shutterstock_1043337805-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Digital transformation is important in every area of business, and sales and distribution is no exception \u2013 which is why Osram has decided to undertake a next-gen sales project.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/sapanoptikum-2\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/e3zine-com\/\" rel=\"category tag\">e3zine.com<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/escena\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"Oliver Rupprecht, Osram","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/oliver-rupprecht\/"},"comments_num_v2":"0 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