{"id":69925,"date":"2020-11-05T12:00:00","date_gmt":"2020-11-05T11:00:00","guid":{"rendered":"https:\/\/e3magpmp.greatsolution.dev\/?p=69925"},"modified":"2020-10-29T10:26:50","modified_gmt":"2020-10-29T09:26:50","slug":"la-narrativa-de-y-sobre-sap","status":"publish","type":"post","link":"https:\/\/e3magpmp.greatsolution.dev\/es\/la-narrativa-de-y-sobre-sap\/","title":{"rendered":"La narrativa de y sobre SAP"},"content":{"rendered":"<p>\u00bfQu\u00e9 hace la narrativa? Es una narraci\u00f3n significativa para un grupo o cultura, tambi\u00e9n para una comunidad, como la comunidad de valores SAP. Una de las funciones de la narrativa es condensar, resumir y concentrar la realidad, reduciendo as\u00ed la complejidad. Las narrativas pueden ayudar a romper las cadenas causales y desentra\u00f1ar las relaciones causa-efecto. Esto hace que las narrativas con sentido sean atractivas, y a veces tambi\u00e9n peligrosas.<\/p>\n\n\n\n<p>El Consejo de Supervisi\u00f3n y el Comit\u00e9 Ejecutivo de SAP deber\u00edan ofrecer una explicaci\u00f3n significativa. \u00bfQui\u00e9n m\u00e1s deber\u00eda explicar las tendencias de TI de forma hol\u00edstica y sostenible? Lo que falta actualmente en la comunidad SAP es una imagen global a partir de la cual pueda crecer algo nuevo: \u00a1la sostenibilidad! SAP se pierde en sofismas t\u00e9cnicos, la repetici\u00f3n de palabras de moda conocidas y la presentaci\u00f3n de ejemplos de aplicaci\u00f3n banales. Sin embargo, el consejo de supervisi\u00f3n y la junta ejecutiva de SAP deber\u00edan seguir adelante con valent\u00eda y utilizar la narrativa de forma estrat\u00e9gica y visionaria.<\/p><div class=\"great-fullsize-content-es\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3613274197\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/kit-de-medios\/\" target=\"_blank\" aria-label=\"nl_werbung_800x100_es\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100_es-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-en\" id=\"great-2934906896\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/en\/media-kit\/\" target=\"_blank\" aria-label=\"nl_advertising_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100.jpg 800w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2024\/08\/nl_werbung_800x100-600x75.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" width=\"1000\" height=\"100\"   \/><\/a><\/div><div class=\"great-fullsize-content-de\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"great-3138644097\"><a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/steampunk-summit-2025\/\" target=\"_blank\" aria-label=\"steampunk_2024_1_800x100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-scaled.jpg 1920w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-400x50.jpg 400w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1200x150.jpg 1200w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-768x96.jpg 768w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-100x13.jpg 100w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-480x60.jpg 480w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-640x80.jpg 640w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-720x90.jpg 720w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-960x120.jpg 960w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1168x146.jpg 1168w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1440x180.jpg 1440w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-1536x192.jpg 1536w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-18x2.jpg 18w, https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2023\/12\/steampunk_2024_1_800x100-600x75.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" width=\"2560\" height=\"320\"   \/><\/a><\/div>\n\n\n\n<p>El motor tecnol\u00f3gico de la narrativa en TI es la transformaci\u00f3n digital. Partiendo de una base s\u00f3lida, es importante contar las hojas de ruta y las estrategias. Somos narradores y oyentes al mismo tiempo. La narrativa condensa la realidad y reduce la complejidad.<\/p>\n\n\n\n<p>La mayor\u00eda de los clientes existentes se identifican con SAP - por esta raz\u00f3n, el Net Promoter Score negativo duele: actualmente, son menos los usuarios que recomiendan el software de SAP que los que lo apoyan. Falta la base, donde la ampliaci\u00f3n de mantenimiento 2027\/2030 solo existe sobre el papel, pero no se ofrecen declaraciones sobre la aplicaci\u00f3n pr\u00e1ctica. <\/p>\n\n\n\n<p>SAP a\u00fan no ha resuelto la cuesti\u00f3n de AnyDB despu\u00e9s de 2025. Tambi\u00e9n falta la narrativa para un cambio de versi\u00f3n a S\/4. Lo que empez\u00f3 bien hace muchos a\u00f1os con Hana, cuando el profesor Hasso Plattner y el ex director de tecnolog\u00eda de SAP Vishal Sikka contaron historias emocionantes sobre Hana y muchas an\u00e9cdotas sobre HANA circularon en la comunidad.<\/p>\n\n\n\n<p>El poder de la narrativa no es nuevo. Su importancia ha sido suprimida y olvidada. En 2008, en el Medientage de M\u00fanich, Sebastian Turner, de la agencia de publicidad Scholz and Friends, dijo que el peri\u00f3dico deb\u00eda entenderse como un lugar de comunidad. Esta afirmaci\u00f3n es a\u00fan m\u00e1s cierta para la web y los medios sociales.<\/p>\n\n\n\n<p><em>\"Las noticias ya est\u00e1n disponibles en todas partes, y gratis\"<\/em>dijo Dirk Ippen, entonces propietario de la editorial de peri\u00f3dicos de M\u00fanich,<em> \"pero un peri\u00f3dico une a un determinado grupo objetivo en sistemas de solidaridad\".<\/em><\/p>\n\n\n\n<p>SZ o FAZ son le\u00eddos por una \u00e9lite culta o con formaci\u00f3n empresarial que se identifica con el peri\u00f3dico. (Fuente: Medientage M\u00fcnchen 2008, Printgipfel: Publishing - Wachstum unter ver\u00e4nderten Bedingungen. Pensamiento transversal y lateral en tiempos de crossmedia).<\/p>\n\n\n\n<p>La narrativa es la comunicaci\u00f3n con una comunidad de valores, o con la comunidad SAP: <em>\"Quien practica la comunicaci\u00f3n est\u00e1 al servicio de otro y le transmite un don que lo modela, lo forma y lo cambia, de modo que quien da la comunicaci\u00f3n y quien la recibe se convierten en un nuevo tercero: la comuni\u00f3n\".<\/em>define a Gisbert Greshake.<\/p>\n\n\n\n<p>Es profesor em\u00e9rito de dogm\u00e1tica cat\u00f3lica y ecumenismo y ha ense\u00f1ado en la Universidad Gregoriana de Roma y en Friburgo de Brisgovia.<\/p>","protected":false},"excerpt":{"rendered":"<p>La sociedad se percibe a s\u00ed misma y al mundo a trav\u00e9s de la historia y los relatos, desde la mitolog\u00eda hasta la narraci\u00f3n basada en hechos. Las narraciones definen la autorreflexi\u00f3n y la percepci\u00f3n del mundo.<\/p>","protected":false},"author":2,"featured_media":4147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[7,9,38208],"tags":[236,1633],"coauthors":[27825],"class_list":["post-69925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-hausmitteilung","category-mag-2010","tag-sap","tag-sap-community"],"featured_image_urls_v2":{"full":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"thumbnail":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",400,172,false],"medium_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-768x331.jpg",768,331,true],"large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-100":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-100x43.jpg",100,43,true],"image-480":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-480x207.jpg",480,207,true],"image-640":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-640x276.jpg",640,276,true],"image-720":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-720x310.jpg",720,310,true],"image-960":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1440":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1920":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"1536x1536":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"2048x2048":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_medium":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"profile_24":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3magpmp.greatsolution.dev\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Gesellschaft nimmt sich und die Welt wahr durch Geschichte und Geschichten \u2013 von der Mythologie bis zum fakten\u00adbasierten Storytelling. Selbstreflexion und Weltwahrnehmung sind durch Narrative definiert.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/opinion\/noticias-de-la-casa\/\" rel=\"category tag\">Hausmitteilung<\/a>, <a href=\"https:\/\/e3magpmp.greatsolution.dev\/es\/categoria\/mag-2010\/\" rel=\"category tag\">MAG 20-10<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3-Magazin","url":"https:\/\/e3magpmp.greatsolution.dev\/es\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comentarios","acf":[],"_links":{"self":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/69925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/comments?post=69925"}],"version-history":[{"count":0,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/posts\/69925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/media?parent=69925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/categories?post=69925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/tags?post=69925"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3magpmp.greatsolution.dev\/es\/wp-json\/wp\/v2\/coauthors?post=69925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}