Digital competition is getting fiercer
52 percent of companies in Germany say that competitors in their own industry who were early adopters of digitization are now ahead of them.
September 7, 2022
This text has been automatically translated from German to English.
Five years ago, only 36 percent said the same. That is the result of a survey of 604 companies with 20 or more employees commissioned by the digital association Bitkom. At the same time, two-thirds (65 percent) of the companies are experiencing competitors from the Internet and IT sector pushing into their own market (2017: 57 percent). Likewise, around two-thirds (63 percent) notice that digitization is turning companies from other industries beyond the Internet and IT sector into direct competitors in their own core market (2017: 51 percent).
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