James Petter Appointed as Snowflake's Head of EMEA

Snowflake, the Data Cloud company, has appointed James Petter as VP of EMEA Sales, effective as of July 3, 2023. Petter will be responsible for leading the Snowflake EMEA team to drive business growth, land new customers, and ensure collaboration and innovation across Snowflake’s Data Cloud ecosystem.

Petter brings with him over 25 years of experience in senior sales positions across leading firms, driving new business and revenue growth, expanding business in EMEA and APAC, and attracting and retaining the best workforce. Most recently, Petter spent over eight years at Pure Storage, driving increased revenues across EMEA, Latin America and APAC. Prior to this, he spent 11 years at EMC, and a further four years at Cisco. Petter also served in the British Army for four years before joining the enterprise tech industry.

"As a leader, I have always taken the mantra 'serve to lead' to heart, and I want to bring that spirit to a company as innovative and disruptive as Snowflake," said James Petter, Vice President of EMEA Sales at Snowflake. "Snowflake is in an exciting new chapter of its journey, led by developments in generative AI, LLMs and applications, and I'm delighted to join at this stage to expand these opportunities in EMEA and help our customers better mobilize their data."

James Petter, VP of Sales, Snowflake EMEA

snowflake.com