Industry Study in Digital Business Models

Almost 30% of companies now sell usage-based offers, data-based services or software-driven functions in addition to physical products. A further 47 percent are currently working on product-as-a-service projects or have them in the pipeline. On behalf of PLM provider Aras, 835 experts at management level in the USA, Europe and Japan were surveyed.

The industry is responding to the changing business environment and increased customer expectations by expanding its traditional product portfolio to include digital offerings. 53% of respondents see market changes as the most important reason for developing digital business models. This is followed by considerations for securing the future (52%), customer wishes (41%) and competitive pressure (40%). In German-speaking countries, market changes were cited by 62% of companies in first place.

The study results also show that companies that already work with Product Lifecycle Management (PLM) are significantly more likely to have digital business models in their portfolio. For example, 36% of PLM users already offer PaaS, compared to only 15% of competitors without PLM. PLM users can map their products completely digitally.

This deep insight into the entire life cycle is the basis for networking a wide variety of areas such as sales, service, purchasing and production and therefore the prerequisite for the successful further development of traditional products into digital business models. Only if companies have their data under control and can collect and analyze it comprehensively will they have the potential to use it for business purposes. The survey conducted in December 2023 Study Spotlight Future 2024 is available from the PLM provider Aras.

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