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C-level communication and discourse

Every target group, every value community, every community has specific language patterns and vocabulary. What applies to the SAP community naturally also exists in executive communication at C-level for CEOs, CFOs, CIOs, etc.
Peter M. Färbinger, E3 Magazine
August 30, 2024
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This text has been automatically translated from German to English.

This print supplement for Manager Magazin September 2024 was created in the German-speaking SAP community. The aim is an educational mission. The business, organizational and technical concepts of SAP software are to be prepared and made understandable for the C-level. The specific language of SAP is turned into a comprehensible introduction to standard business software.

The aim is to provide decision-makers with verified ideas, thoughts and recommendations so that they can transform the organizational and operational structure of their companies. Digitalization is based on (business) IT and is a challenge for the CIO (Chief Information Officer). The resources for digital transformation mainly come from the CFO (Chief Financial Officer), while the CEO (Chief Execution Officer) should give his benevolent permission.

The basis for the actions of the entire C-level is sufficient and verified information, which is provided by business media such as Manager Magazin or trade magazines such as E3 via numerous analog and digital channels. This offer is necessary, but not always sufficient.

In many specialist areas, the requirements and also the complexity have grown so much that classified reporting by journalists and analysts can no longer be carried out independently: The target groups require the cooperation of all knowledge carriers! In the case of the SAP community, this naturally includes SAP itself and its partners, the German-speaking SAP user group, numerous analysts and the E3 magazine.

Together, qualified reporting and communication are possible. Unfortunately, SAP has retreated into a bubble in recent years and communicates almost exclusively through its own channels. An open C-level discourse, such as that offered by Dr. Corinne Flick with convoco.co.uk again this year in Salzburg for the festival, is obviously lacking in the SAP community.

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
KurfĂĽrstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.