Spotted carpet digitization

Back in the 1990s, when the term "digitization" was not even being discussed, the transport industry was already bringing innovations such as
z. e.g., electronic airline tickets.

According to a Horváth & Partners study, digitalization is still one of the three most important topics for top managers in the industry.

It is therefore all the more surprising that the majority of these companies have so far focused their digitization projects only on the short-term optimization of individual activities. As a result, a great deal of potential remains untapped.

The study results point to four starting points for taking full advantage of digital opportunities: direct customer access, predictive data analytics, automation and networking.

Companies want to use digitization to improve in two directions. On the one hand, they plan to optimize market cultivation, for example by individualizing products and anticipating customer needs with the help of predictive analytics.

On the other hand, digitized processes are expected to boost efficiency by increasing speed and flexibility and creating an improved basis for decision-making. More than 70 percent expect both developments to bring concrete benefits for their company.

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