Hubris recognizes faces
In Hybris Marketing Cloud, companies can now find a comprehensive set of tools to ensure that the right message reaches the right (and most valuable) customers, while protecting customer privacy and data. Combined with the following tools, companies also gain transparent insights into the performance and costs of their marketing efforts.
Digital Boardroom for CMOs:
Modeled after the SAP Digital Boardroom, the new Marketing Executive Dashboard provides CMOs with valuable 360° insights and reports that enable them to assess the success of their campaigns, identify impending problems early on, and identify attractive market opportunities.
Facial recognition using machine learning: SAP Leonardo, the SAP system for digital innovation, adds facial recognition capabilities to SAP Hybris Marketing Cloud, opening up entirely new possibilities for in-store interaction with consumers.
The software links store visitors to the relevant product range based on their gender and age and enables personalized product recommendations to be displayed on large screens.
Fully integrated customer mapping:
With Hybris Customer Attribution (formerly Abacus), marketers can accurately identify which campaigns and activities drive their customers to purchase. Data collected at all touchpoints of the customer journey allows detailed insights into buying factors and enables real-time adjustment of marketing activities and budgets.
IoT data as a campaign aid:
IoT devices can be used to personalize offers in the future. For example, a relevant marketing message can be sent to a consumer when they reach a certain value on their fitness tracker.
Compliance with the General Data Protection Regulation (EU-DSGVO):
By complying with the data protection regulations in effect as of May 2018, marketers can rest assured that their targeting is in compliance with all regulations.
WeChat integration:
By supporting the Chinese social media app, marketers can now reach the more than 889 million users in the world's largest single market.
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