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MAG 13-04, Scene

Soccer in real time

Effective immediately, SAP is the official premium partner of the German Football Association (DFB) and the senior national team. The SAP logo will thus be present at official appearances of the men's national team, at press conferences, on the training pitch as well as in hospitality areas.
E-3 Magazine
April 1, 2013
Content:
2013
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This text has been automatically translated from German to English.

Through the partnership with SAP, the DFB will use Customer Relationship Management Powered by SAP Hana, SAP Event Ticketing and Business Suite in the future. The aim is to make business processes more transparent and improve interaction with fans.

The new CRM gives users access to information in real time. Customer feedback, for example from social media channels, can also be evaluated. This gives the DFB an all-round view of its customers and enables it to contact them in real time.

Marketing campaigns can also be tailored more precisely to the needs of fans. SAP's planned Event Ticketing solution is expected to provide BI, ERP, CRM, and financial functions, and it is intended that it will be integrated into the Business Suite, which is scheduled for implementation.

The aim is to ensure uniform processes and a reliable database throughout the organization and across departments.

"The DFB and SAP are linked by two things in particular: tradition and innovation. We are delighted to have gained a premium partner in SAP, whose products will also support the DFB in the future."

says DFB President Wolfgang Niersbach.

"Sports sponsorship is a tradition for SAP. The things that have made us the leading provider of business solutions - commitment, experience, skill, performance - are qualities that also distinguish top athletes."

adds Gerhard Oswald, member of the Executive Board of SAP Application Development and Support.

"We want to reach one billion people with our solutions by 2015. We see the partnership with the DFB as a great platform here, and we are extremely excited about the collaboration."

SAP CeBIT DFB
Sports sponsorship is a tradition for SAP. Gerhard Oswald, member of the Executive Board of SAP Application Development and Support, agrees.

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