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Software Development At SAP: Product Strategy

Companies that invest in (SAP) software products naturally want to know that what they invested in will stick around for more than just a few years. With some key numbers shrouded in mystery, how can customers reliably tell which products might vanish from the market soon?
Werner Dähn, rtdi.io
14 October 2020
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This text has been automatically translated from German to English.

We've all been there: Sometimes, things just don't work out. Instead of trying to salvage something that is beyond salvageable, it's more reasonable to just scrap it entirely and cut your losses. Software companies are often faced with the difficult decision of which products to keep and which to toss. ERP giant SAP is especially notorious for deprecating products almost as soon as it introduces them. For example, Leonardo was announced in 2018. In an E-3 interviewCTO Jürgen Müller admitted that SAP had withdrawn Leonardo as an independent brand in 2020. In IT, two years is nothing! If we were talking about an ERP system, most customers wouldn't even have been done customizing it yet after two years. If SAP (or any other software company) then decided to pull the plug, all investments made would have been money down the drain. However, before a product is completely tossed, there usually are some warning signals that customers can look out for to know where to invest.

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Werner Dähn, rtdi.io

Werner Dähn is Data Integration Specialist and Managing Director of rtdi.io.


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Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

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June 5 and 6, 2024

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Early Bird Ticket - Available until 29.03.2024
EUR 440 excl. VAT
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Kurfürstenanlage 1,
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Event date

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Tickets

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The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.