Author: Ralf Conrads, MSG Systems AG
Ralf Conrads is Manager Business Analytics Automotive at Sopra Steria Consulting.
November 28, 2013
When looking for a personal application scenario or business case for the use of big data, there is a danger that companies will hastily shelve the topic for themselves. This is because social media is usually cited as the first source of data for big data analyses, and many do not see any added value in this data source. But there are numerous other...