Book tips - Future 4.0
Future 4.0
So what about the future? In the past, it was usually the case that developments took place later than predicted. However, the effects of technological innovations were more pronounced than previously imaginable. With the forthcoming fourth industrial revolution, economic, social and political changes may be upon us. There may be more comprehensive upheavals than those triggered by the loom and steam power, electricity, electronics and IT. Some even postulate the end of the capitalist economic system. However, even the best predictive analytics tools can hardly provide a rudimentary answer to the question of how things will really be. Therefore, it remains to reach into the traditional bookshelf. Waiting and drinking tea could jeopardize your future.
" The strange thing about the future is probably the idea that our time will one day be called the good old days. " -Ernest Hemingway
Source: E-3 Magazine - July 2016 issue
Digital Darwinism
This book provides valuable support and food for thought to initiate creative solution processes in the company. The authors present best practices and encourage readers to try out their own ideas while the market is still forgiving of mistakes. They show how to meet the challenges that are coming with increasing digitization, social networks, rising mobile access to the Internet and the emergence of Big Data in conjunction with powerful cloud technologies. After all, do you know what dangers and opportunities accompany the increasing digitization of products and services, what power is inherent in social media, and how these can undermine existing business models and endanger brands - but also help them achieve global success?
Zero marginal cost society
Jeremy Rifkin is convinced that the end of capitalism is coming - not overnight, but inexorably. The signs have long been unmistakable. Productivity is rising to such an extent that the marginal costs of many goods and services are almost zero, making them virtually free. A global, community-oriented society is emerging from an industrialized one.
The 4th revolution
We produce enough data every day to fill all the libraries in the U.S. with it; and on average, everyone now carries at least one item connected to the Internet. Information theorist Luciano Floridi shows that after the revolutions of physics (Copernicus), biology (Darwin), and psychology (Freud), we are now in the midst of a fourth revolution that is changing all of our lives.
Dare the future
This standard work on social media marketing contains many case studies from German-speaking countries, interviews with German social media managers, and best practices for everyday social media: How do you respond to criticism? How do you moderate discussions that get out of hand? It also focuses more on SMEs. Other focal points are monitoring and success control as well as location-based services and mobile social media marketing.
Culture of digitality
Successful social media marketing with Facebook, Twitter and Co.: This companion to the world of social media marketing shows that it is worthwhile for companies in every industry and of every size to become active in social media. The book provides practical tips with numerous best practices as well as practical insights from social media managers. Included are strategies for mobile marketing, referral marketing, crowdsourcing, and social commerce legal tips.
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