Digital corner store - is that possible?

As consolation for the lack of an answer, Aunt Emma would have handed a sweet over the counter.

And yet. When it comes to finding a metaphor for optimal customer loyalty and orientation, the comparison with the good old corner shop is apt.Store the bull's-eye: a small, clearly arranged Business, led by someone who understands the preferences of his Customers knows exactly and therefore responds individually to their wishes.

And should be the Customers once something is not to their liking, solutions are found quickly and easily to make them happy again.

Today's market landscape, on the other hand, is unfortunately anything but clear. Competition reigns in the smallest niches.

Thanks to rating portals, today's consumers are well informed before they make decisions. He has the choice of where to buy a desired product - in which stationary retailer or which online shop.Store.

It is taken for granted that people can purchase products at any time and from any end device, and that they can get answers to their questions at any time.

At B2B-To date, these standards have not quite caught on in the market. This is partly because the requirements there are different, for example with regard to quick order forms, self-services or configurations.

What has arrived, however, is the astonishment of employees who have been paid for their Company want to place high-volume orders and contracts: Why do I get Zalando a better service if I only order a pair of shoes?

For example, if the website says something different than the service hotline, this causes irritation and the Customer will not hold back from announcing them on social media.

And we all know the phenomenon of retargeting. For weeks, banner ads follow us around the web for products that we have long since bought or decided against.

Company try to guess interests based on statistics. Very few know their Customers but really.

What Company - also in the B2B-market - is a digital implementation of the corner shop principle.

It consists of

1. a convenient shopping experience
2. consistent communication
3. a good knowledge of customers
4. a personal address
5. an excellent service.

Aunt Emma's conversion rate

From the outside, a solution to this, such as. Hubris, first of all actually only a Store.

The webshop is, firstly, user-friendly and usable on all devices. It is available in different languages and can handle different currencies and payment methods.

Secondly, a suitable solution uses product information directly from the ERP, including variants and customization options, so that communication is always correct and up-to-date on all channels.

Third, it helps from the beginning, Customers better understand and respond to their needs, including by capturing browsing events and postings on social networks.

Fourth, these data can be used to determine the Store dynamically personalize and retailers can use mailings to present customized products and promotions.

And fifth, they make it Customers as possible to fulfill their wishes - in the best case simply by pressing a button, as with the much-discussed Dash button.

As a result of the introduction of such solutions we always observe a significant increase in the Conversion Rate.

Aunt Emma, one more question: How high is your Conversion Rate? Ah, another fruit candy. Thank you. I will be happy to come back. I still have some questions and from you can learn.