SAPanoptikum July/August 2017

Status quo B2B e-commerce

Study by IBI Research at the University of Regensburg:
More and more companies are turning to online sales.

Current study results show the status quo and development trends in German B2B e-commerce: "B2B e-commerce has enormous potential, but is often still in its infancy. The experts surveyed firmly expect B2B purchasing and sales to be increasingly handled via online stores and marketplaces over the next five years - traditional sales channels will not disappear, but will lose relevance," says research project manager Georg Wittmann. According to the experts, one of the main reasons for the positive development is that employees' private online behavior is now increasingly reflected in everyday business life. Online shoppers expect the convenience, speed and greater choice that shopping online brings in both their private and business lives. Two thirds of experts see the advantage of obtaining lower prices when shopping via online stores and marketplaces.