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Community News, MAG 16-06

Shortfacts - June 2016

No monthly SAP news should be disregarded. The Short Facts are dedicated to minor news as well as seemingly more or less important statements from the community. This is the place for SAP-specific press releases that otherwise tend to be overlooked. Recommendations to: robert.korec@b4bmedia.net
E-3 Magazine
June 1, 2016
Content:
Shortfacts
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This text has been automatically translated from German to English.

Upselling-Strategien

Arithnea hat den Online-Shop von Fressnapf für Deutschland umfassend weiterentwickelt. Der Digital-Business-Spezialist integrierte beim europäischen Marktführer für Heimtierbedarf unter anderem das Bonussystem Payback in die Lösung Hybris Commerce und realisierte verhaltensbasierte Produktempfehlungen auf Basis der Adobe Marketing Cloud.

Durch die Weiterentwicklungen von Arithnea verfügt Fressnapf in seinem Online-Shop über bessere Möglichkeiten beim Cross- und Upselling, bei der Bindung von Bestandskunden und bei der Gewinnung von Neukunden. Die Besucher können nun direkt in dem Online-Shop des Unternehmens Payback-Punkte sammeln, einlösen und damit bares Geld sparen.

Das Projektteam des Digital-Business-Spezialisten integrierte für Fressnapf dazu das Bonusprogramm in die Lösung Hybris Commerce und entwickelte alle nötigen Funktionen für den Shop. Arithnea implementierte außerdem Komponenten der Adobe Marketing Cloud bei Fressnapf und realisierte dabei ein verhaltensbasiertes Modell für die Produktempfehlungen des Online-Shops.

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