The global and independent platform for the SAP community.

Success through Experience Management

The constant change in the business world is putting increasing pressure on companies to optimize their processes. Today, however, optimization in terms of factors such as costs, efficiency and agility is only a solid basis for complete end-to-end process optimization.
E-3 Magazine
September 6, 2022
avatar
This text has been automatically translated from German to English.

To remain competitive in the modern and digitized business world, companies must incorporate experience management as the next step to improve the experience of customers, employees and suppliers. "The days when it was enough to optimize processes only for cost, efficiency and agility are clearly over"emphasizes Rouven Morato, General Manager Business Process Intelligence at SAP. "To truly understand their employees, customers and suppliers, and to adapt processes to their individual needs, companies must also incorporate experience management into process optimization." SAP Signavio has therefore developed a strategy for the holistic transformation of business processes.

Rouven Morato, SAP
The days when it was enough just to optimize processes for cost, efficiency and agility are clearly over. Rouven Morato, General Manager Business Process Intelligence, SAP

Before companies can add the information from experience management to their process optimization, they need to take stock. This is the only way to find out what the current processes are like, i.e., which processes are working and which are not. Once this is done, a target state should be defined: What should the process landscape look like in the end? The next step is to understand the stakeholders. Process optimization according to the conventional model completely ignores the wishes and experience of customers and employees. In business process transformation, on the other hand, they are an important consideration. To involve them in their process transformation, companies need information that they can extract from surveys, for example.

The right understanding of where exactly customers come into contact with the internal process, for example, is also essential: this is the only way to identify the most important touchpoints. Customer journey maps help to identify the various dependencies between the internal process and the external experience. Once the process points at which measures are required have been identified, they can be defined and implemented. In this potentially disruptive step, companies must not forget to get all employees who are affected by changes on board. Process transformation should be evaluated on an ongoing basis.

avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket

Available until December 20, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.