SAP-Lösung: CRM
CRM, Customer Relationship Management, is the management, design and control of a company's customer and supplier relationships (SRM, Supplier Relationship Management). Also used XM, Experience Management, and CX, Customer Experience, for the evaluation of the customer, supplier and employee experience.
January 16, 2024
As digitalization progresses, data is at the heart of almost every business activity. Master data in particular plays a crucial role in efficient, transparent and customer-centric business processes.
5 October 2023
Salesforce is migrating more than 200,000 systems from CentOS Linux to Red Hat Enterprise Linux 9, building on their Linux platform to streamline IT operations and enhance customer experience.
May 16, 2023
Streamlining processes, cutting out old habits, and using new technologies and innovations - these are the typical leitmotifs for the changeover to S/4. In particular, the question arises here of how to proceed with CRM after the changeover.
April 14, 2023
At the annual press conference, SAP announced its intention to strengthen its ERP business and make cuts in CRM.
April 10, 2023
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
April 6, 2023
It is not our software contracts that are meant, but the termination of our own employees. In terms of labor law, it is probably possible. Organizationally, CEO Christian Klein is completely overwhelmed.
March 10, 2023
CRM applications make contact with customers transparent throughout, while marketing is a complementary tool for sales. Yet the fact is that both disciplines must form the CRM world together.
23 February 2023
All is not well with SAP. While a renowned Swiss existing customer praises SAP CRM, Christian Klein is cutting CRM staff and selling Qualtrics. Will that be enough for the next few years?
December 15, 2022
Business ByDesign falls victim to end-of-year cleaning in Walldorf. SAP no longer likes the once revolutionary software. All's well that ends well, and Professor Plattner's wish is finally fulfilled.
December 8, 2022
SAP had big plans for CRM and came under a lot of pressure from Salesforce. The liberation with Qualtrics did not succeed. Why? And who is currently in favor? SAP versus Salesforce.
December 5, 2022
The ERP world market leader has sunk low. SAP has risen up and lost its way in the cloud. The group is being overtaken left and right by competitors. Personnel and structural problems are rampant.
November 24, 2022
Cloud computing is a megatrend, but with each new quarterly report SAP shows its own difficulty in using and understanding this trend in a positive way - even if the figures look quite pretty for the financial analysts. However, CRM is a real SAP unique selling proposition.
