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Added value from data structures

NTT Data has revealed that two-thirds of companies in Germany are unable to derive any added value from the data they collect. The reasons are a lack of data expertise and a data strategy, limited budgets, and a lack of priority for the topic.
Peter M. Färbinger, E3 Magazine
NTT Data
14 June 2023
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This text has been automatically translated from German to English.

Two-thirds of all companies do not exploit the potential of their data

Companies collect immense amounts of data every day. But how do they find the information that is really relevant? How do they prepare and analyze the data? And how do they succeed in deriving a business benefit from it, in other words, in really turning the data "into gold"? NTT Data commissioned a survey of 250 IT decision-makers in Germany to answer these questions.

The results: 66 percent of IT decision-makers state that the available data is not being used optimally in their companies. 32 percent attribute this primarily to the fact that those responsible do not have enough data expertise to exploit the potential of the data. Other obstacles cited by respondents include limited budgets and the fact that the topic of data use is not a priority in their company. As a result, however, enormous potential for process optimization and the implementation of promising new business models falls by the wayside.

Thomas Stöcker, NTT Data


The survey is intended to motivate decision-makers to give high priority to the topics of data competence and strategy."

Thomas Stoecker,
Senior Vice President Strategic Industry and Management Advisory, NTT Data

But both a platform and transformation services already exist in the SAP community. JiVS IMP, the system-independent information management platform from the Swiss provider Data Migration International, has already proven its usefulness in over 2000 projects worldwide. The platform ensures a clean separation between the data and application layers and thus radically accelerates the extraction, transformation and migration of legacy data via the application layer and SAP's standard tools.

Nevertheless, there is a need to catch up on the strategic foundations of data use in many places among existing SAP customers: According to the NTT survey, more than half of the companies have either not yet developed a data strategy at all or only a partial concept. 61 percent of IT decision-makers also state that they lack the necessary tools to scale data and IT processes and create a uniform data platform. The effort required to manage the data is correspondingly high: According to the study, in every second company, at least 20 percent of working time is spent on data management each week. In eleven percent of the companies, it is even at least 50 percent - that is, almost 23 weeks per year.

A data-to-value approach can provide a remedy. This enables companies to design their infrastructure in such a way that continuous value creation from their data is ensured. They gain valuable insights, drive digitization based on them, and have their compliance, governance, and IT security requirements under control. A platform can make this possible by supporting business objects from SAP and non-SAP systems. With the help of IT platform tools, for example, Hawle Armaturen, a Swiss production and trading company in the water, gas and wastewater sectors, was able to successfully complete its data transformation and migration project as part of the switch to S/4 in just three months.

Tobias Eberle, DMI



A data platform creates support for business objects from SAP and non-SAP systems."

Tobias Eberle,
CRO, Data Migration International 

Furthermore, security aspects play a decisive role in data use: 60 percent of IT decision-makers consider the issue of data security to be "very important". And eight out of ten companies have specific rules for handling digital information - such as user-defined rights management. However, this is not the case in 20 percent of German companies, as the survey shows. This means that data is potentially at risk here. In four out of ten companies, responsibility for data governance is distributed across the entire company. Another four have set up a special organizational unit (Chief Digital Officer) for this purpose. According to the survey, firewalls and encryption are the most frequently used instruments for protecting data. In contrast, data governance frameworks and hardware-based security measures are comparatively less widespread. 

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Peter M. Färbinger, E3 Magazine

Peter M. Färbinger, Publisher and Editor-in-Chief E3 Magazine DE, US and ES (e3mag.com), B4Bmedia.net AG, Freilassing (DE), E-Mail: pmf@b4bmedia.net and Tel. +49(0)8654/77130-21


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Work on SAP Basis is crucial for successful S/4 conversion. This gives the so-called Competence Center strategic importance among SAP's existing customers. Regardless of the operating model of an S/4 Hana, topics such as automation, monitoring, security, application lifecycle management, and data management are the basis for the operative S/4 operation. For the second time already, E3 Magazine is hosting a summit in Salzburg for the SAP community to get comprehensive information on all aspects of S/4 Hana groundwork. With an exhibition, expert presentations, and plenty to talk about, we again expect numerous existing customers, partners, and experts in Salzburg. E3 Magazine invites you to Salzburg for learning and exchange of ideas on June 5 and 6, 2024.

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Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

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Early Bird Ticket - Available until 29.03.2024
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Venue

Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
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Event date

28 and 29 February 2024

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The organizer is the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.