What strategy for a hybrid world?

Bots, artificial intelligence, data-driven models & Co. embody the new digital world. How does digitization change marketing, even the entire human habits? What answers do companies have to the new communication and consumption behavior of customers?

At the DSAG annual congress in Bremen, presentations in the special track "Digital Marketing" will provide impetus for the design and further development of digital marketing in the future.

Marco Lenck will open the annual congress with his keynote address "Between the worlds - ERP and digital platforms". In it, the CEO of DSAG will raise the question of whether SAP is providing the right strategy and the appropriate product portfolio to make user companies fit for the challenges of a hybrid world.

In the context of digitization, they would also expect guidance and trend-setting solutions as well as flexible, benefit-oriented and scalable licensing models, Lenck said.

Other keynote speakers include SAP Executive Board members Bernd Leukert and Michael Kleinemeier. As part of the Digital Leads Summit on the second day, visitors can expect three interactive sessions on the hot topic of digitization - with the participation of DSAG board members, SAP experts and other IT thought leaders.