Digitization - no, thanks?

The new special tracks "Digital Impulses" within the DSAG Annual Congress highlight four areas: digital marketing, digital education, digital organizations and digital platforms.

As part of this series, DSAG shows, among other things, how it wants to make its members fit for digital professions.

"Every company talks about the shortage of skilled workers. With the right concept of educational opportunities and the targeted motivation of young and young-at-heart people who convey how much fun the many facets of our job are, we may not be able to solve the general shortage, but we can certainly find or generate committed people for our digital future.

says Ralf Peters, DSAG Board Member for Technology.

In her presentation "Digital is the New Normal," SAP Marketing Manager Kerstin Köder will talk about how the digital transformation has changed marketing.

"The marketing of the future must be individual, experience-oriented and cross-channel. Without a digital marketing strategy, you won't achieve this goal."

This is how Gerhard Göttert, DSAG Board Member for Applications Portfolio, assesses the change process.

Under the motto "Business without Borders - Architecture of the Future", the SAP User Association would like to discuss trend-setting considerations on the way to new business models at its 19th annual congress as part of the largest SAP user meeting in Europe:

• What platforms exist for implementing a digitization strategy?
• Which cloud scenario is suitable for which business approach?
• And why are current ERP landscapes in a quandary?

The DSAG keynote reflects the currently much-discussed topics with the reality in the companies, provides important food for thought and addresses questions to SAP.

Bernd Leukert, member of the Executive Board of SAP, will address these questions in his keynote address and explain how companies can use existing investments and solutions as well as the latest technologies to create the innovations of tomorrow in order to remain successful as intelligent companies in the long term.