Digital transformation and customer data management

In the study "Professional customer data management as a driver for digital transformation", the Pforzheim-based company Uniserv examined the current status of customer data management in German companies.

In addition, responsibilities, hurdles and obstacles in customer data management were surveyed and the current and future significance of the topic of "digital transformation" in relation to customer data management was analyzed.

Holger Stelz, Director Marketing & Business Development at Uniserv, explains the results of the trend study:

"Companies today face two fundamental challenges: the digitalization of their business processes and global networking with customers and suppliers. Both can only be successfully mastered with modern technology and more intelligent use of the company's database.

With the survey, we want to show what we already know from our day-to-day customer contact. The contribution that good customer data management can make to a company's success is usually underestimated."

83 percent of the companies surveyed stated that they currently manage more than 50,000 master data records, while 70 percent of the survey participants even manage more than 100,000 data records.

It can therefore be assumed that the topic of customer data management is of central importance to the majority of respondents and that the answers were based on extensive knowledge and experience in this area.

Recertification

Just recently, the Uniserv products DQ Connector identity RT 5.3 and DQ Connector post RT 5.3 were again awarded the "SAP Certified - Integration with SAP NetWeaver" and "SAP Certified - Integration with Applications on SAP Hana" certifications by SAP.

The SAP Integration and Certification Center (SAP ICC) thus confirms that the solutions fully meet the certification criteria of the respective SAP interface: In the case of the DQ Connector identity RT 5.3, this is BC-BAS-DES 4.6, while the DQ Connector post RT 5.3 is BC-BAS-PV 4.6. The central functions of the Uniserv connectors are automatic address validation and avoidance of duplicates, for example in ERP, CRM, marketing or ticketing systems.

SAP users can fully integrate the Uniserv products for a reliable 360-degree customer view (Uniserv Identity Resolution) and for address validation (Uniserv Post) into the SAP application.

Uniserv Post and Uniserv Identity enable users to record customer and supplier address data correctly and completely - from small to large data records in the millions.

The resulting correct database in the CRM system benefits both individual departments and international companies.

"With our Uniserv Post and Uniserv Identity products, users can fulfill all requirements for Smart Customer Data Management in the SAP environment.

This certification therefore relates to an important aspect of holistic data quality assurance and master data management"

explains Holger Stelz.

"They support master data management, for example in the integration of partner data as part of M&A activities, or in adhering to compliance requirements, particularly in connection with international embargo regulations."

((Quote)) "Companies today face two fundamental challenges: The digitalization of their business processes and global networking with customers and suppliers. "

Holger Stelz, Director Marketing & Business Development at Uniserv.