d!conomy III - no limits

Digitization is changing the economy and society like no other technological development before it.

Individual digital technologies are developing an unprecedented dynamic of disruption and innovation in interaction with each other. The form of cooperation between man and machine, the interplay between virtuality and reality make this dynamic particularly clear.

Digital transformation is the central theme of CeBIT in Hannover. The effects of the digital transformation can be felt everywhere.

In business in particular, they break up and renew traditional processes, established structures and existing industry boundaries.

The boundaries of collaboration across company and industry boundaries are being renegotiated - including at the interface between people and technology. New forms of work and new business models are emerging.

With the top theme d!conomy - no limits, CeBIT, the world's most important event for the digitization of business, government and society, will focus next year on the opportunity-oriented possibilities of digital transformation.

Oliver Frese, Member of the Board of Management of Deutsche Messe AG, in Hanover:

"d!conomy - no limits stands for the possibilities and opportunities that digitalization and new technologies offer companies"

"Likewise, the top theme for 2017 stands for the aspect that the boundaries between man and machine and between reality and virtuality are changing. People as shapers of the digital age should not limit themselves in their thinking and possibilities, but openly evaluate the opportunities and actively shape the change."

Business of the virtual worlds

In the age of Industry 4.0 and the Internet of Things, augmented reality (VR/AR) applications offer enormous opportunities.

The upcoming CeBIT will take up this topic with its own focus and create a new meeting place for developers, providers and users.

Whether in the maintenance of machines, the picking of goods, the development and marketing of new products, in the operating room or in the classroom: the possible applications of networked visualization solutions are almost limitless.

Which applications fit into the product or marketing portfolio of your own company, what do they cost and which implementation scenarios are recommended?

CeBIT 2017 will provide clear answers to these and all other questions relating to the virtual visualization trend.

Big from Japan

Big data, the Internet of Things, virtual reality, artificial intelligence, cyber security, autonomous systems and humanoid robots - the technological trends of digital transformation are reflected in the appearance of CeBIT partner country Japan.

In March 2017, companies and institutions from the "Land of the Rising Sun" will be exhibiting on a large scale: on more than 5,000 square meters.