Omnichannel is the new retail standard

Optimizing processes is top priority in online retailing. Against a backdrop of stagnating retail sales, the online industry's momentum continues unabated.

At its 2016 annual press conference, the industry association bevh once again reported sales growth of around twelve percent for the German online retail sector.

As the annual study by EHI and Statista shows, almost half of the sales volume of 46.9 billion euros was accounted for by the top group of the 100 largest online mail order companies, whose growth momentum is once again several percentage points above the industry average.

"German e-commerce is thus exhibiting an increasingly high degree of professionalization, which needs to be addressed"

explains Petra Seebauer, Managing Director of Euroexpo and responsible for TradeWorld.

In parallel, omnichannel - addressing customers holistically across all sales and communication channels - has become the new retail standard.

Services such as Click & Collect and the in-store return of online orders are at the forefront here.

But omnichannel functions such as online availability displays and in-store ordering options are also increasingly demanded by customers who increasingly operate across channels.